Page 31 - EngineerIt June 2021

INDUSTRY NEWS: PRODUCTS, TECHNOLOGY AND INNOVATION

Big data analytics and master data management are key

By Amit Singh, Solution Architect at AlphaCodes* enterprise. Both functions complement each other and both
are essential to a modern enterprise that is building a
odern enterprises are increasingly leveraging customer-centric business strategy.
Mbig data to achieve faster and better
business decision-making power, and as well as to Improving accuracy and performance
gain useful insights that can drive efficiency and There are various integration points where
improve the overall customer journey. MDM and big data collaborate for the purposes of
Big data is essentially a combination of structured importing and analysing unstructured data, to create
and unstructured data that is huge in volume and grows updated master data and for sharing master data records with
exponentially with time. The three aspects critical to big data are the big data platforms. MDM improves the accuracy and performance of big
volume of information, velocity - the speed at which this data is created data analytics. Reciprocally, big data platforms provide and feed additional
and collected, as well as the scope – or variety – of this information. insights into MDM.
By harnessing big data analytics and specifically, real-time analytics, Real-time big data analysis enables an enterprise to move forward with
organisations can successfully gain insights such as hidden patterns and both small and big business decisions in a timely and productive manner,
correlations, user experiences and buying preferences, among others. in this way removing operational inefficiency. Operational decisions are
mostly based on structured data stored within an organisation, with real-
Generating better insights time analytics responding to conditions as they occur, allowing accurate
While data is a valuable asset for the modern enterprise, the quality, decisions to be taken immediately.
consistency and comprehensiveness of data that is fed into an analytics An ideal use case for big data analytics and MDM is social media.
platform will determine the value of the insights generated. Hence, the Together, these functions provide organisations with the ability to gain
processing of real-time big data analytics and success thereof is dependent valuable insight into customer service and their market and products,
on Master Data Management (MDM). MDM allows for the accuracy, based on comments posted on social media platforms. This provides a
consistency and accountability of a company’s shared data, which impacts better and immediate understanding of trends based on customer choices
the outcome or result of real-time big data analytics. and the sentiments expressed.
MDM is a technology-enabled comprehensive process that equips Customer preferences are changing very rapidly. To meet
companies to gain better business insights by providing a single, trusted customer expectations and to remain competitive, companies must
and 360-degree view of master data assets across the enterprise. Master adopt technology that enables customer experience (CX) innovation.
data is the consistent and uniform set of identifiers and extended It is imperative that companies adopt the concept of MDM and real-
attributes that describes the core entities of the enterprise including time big data analysis, as they not only need to focus on the customer,
products, customers, suppliers or assets. but also design products and services that anticipate customer needs
MDM and big data have a bi-directional relationship. While big data and preferences.
is an enormous amount of unstructured data, MDM primarily uses this
information to create trusted sources of structured data throughout the More details from: amit.singh@alphacodes.co.za
Microprocessor controlled power unit with active current sharing

osel has announced the addition of a 3000W AC/DC enclosed power efficiency, thus reducing energy consumption.
Csupply for industrial and demanding semi-conductor applications. “Power supplies, which used to be a mass of analogue technologies,
Designed with advanced built-in digital microprocessor technology, the have been going through major changes since the turn of the century.
FETA3000BA includes active current sharing, making it simple to parallel Once controlled by switching devices on and off in an analogue circuit
up to 10 units for extra power or redundancy. For high efficiency, the based on output voltage monitoring, they are now controlled digitally by
FETA3000BA includes an active filter and uses a phase-shift, full-bridge micro-processors and software,” said Mr. Todo, COSEL’s manager of unit
topology offering an efficiency level of up to 93%. Addressing industrial standard design department. “Cosel started to develop its own digital
applications and the semi-conductors’ equipment, the FETA3000BA control technology at an early stage. By incorporating digital control
complies with the SEMI F47 standard. technology into the analogue circuitry, Cosel has achieved power supplies
With an input voltage range of 170 to 264VAC, the FETA3000BA-48 with higher-level functions from which the FETA3000BA is fully benefiting.”
delivers an output voltage of 48VDC, adjustable from 38.40 to 52.80VDC To reduce audible noise, the FETA3000BA series is equipped with a
using the built-in potentiometer, or 15.00 to 52.80VDC when using the thermo-regulated fan, the speed of which is automatically adjusted to
trimming function available at the rear connector. The nominal output optimise cooling for specific environments.
current is 62A and efficiency is up to 93% at 230VAC input. Aimed at industrial environments, the FETA3000BA series can be
Operated utilising COSEL’s digital microprocessor technology, the operated within a temperature range of -10 to +70C, 20 - 90%RH (Non-
FETA3000BA series integrates a very sophisticated voltage and current condensing), and up to 3 000m max altitude. Depending on the cooling and
balance control. This simplifies system integrators’ tasks when connecting assembling method, a power derating may apply.
units in parallel or series. This technology makes it possible to connect up
to 10 units in parallel, without adding any other external components. The Contact Vepac Electronics on 0114548053 or sales@vepac.co.za or
advanced digital control also controls switching parameters to optimise www.vepac.co.za for more information.

EngineerIT | June 2021 | 29