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MOTORING
THE SAGMJ
CAR OF THE YEAR 2021
WINNERS
he South African Car of Choice and the Jurors’
the Year (COTY) trophy, Excellence Award.
Tawarded since 1986,
is the country's most highly The COTY scoring process
respected and sought-after BY ALAN ROSENMEYER is so much more than just
motoring accolade. While the juror scoring. Once our expert
competition has evolved over to go ahead. The scoring panel concluded scoring, the
the years, (categories were system was initially created automated scoring factors
introduced recently), one to build up a database of that cover sales performance,
thing has remained true to vehicles tested: their strengths segment share and value
the contest - it celebrates and and weaknesses - and then for money are applied. The
rewards automotive excellence compare them to category automated scoring information
based on judging and voting by contenders. Election is by a was provided by Lightstone Auto,
a jury who are members of the vote of peers and I deem it a which provides data-driven
SA Guild of Mobility Journalists great honour to be part of the insight, online market intelligence
(SAGMJ). esteemed team. and new vehicle sales data to
the South African automotive
This year was my first as a Ongoing liaison with industry. The Jurors’ Excellence
trainee juror on the panel and, manufacturers and keeping Award uses raw scoring to
although the traditional 2-day up with worldwide trends reveal which vehicle received the
physical evaluation session has resulted in the constant highest scores before automated
could not take place, the online updating of judging criteria factors were included.
scoring system that has been and the creation of numerous
developed over the last few categories as well as a public The 2021 South African Car of
years enabled the contest vote for the Motor Enthusiasts’ the Year category winners are:
2 18
DPL
