Page 9 - IFV November Issue 2025

Estate News

are naturally inclined to embrace of technology, young professionals are
and implement such technologies. not only enhancing guest experiences
Their fluency in digital tools allows for but also steering the industry toward
smoother integration of innovative a more sustainable and inclusive
systems, helping businesses streamline future. Investing in youth through
operations and enhance guest training, mentorship and leadership
experiences. opportunities will ensure the continued
Creativity is another hallmark of the growth and relevance of hospitality in
younger generation; they bring new an increasingly interconnected world,”
perspectives to traditional hospitality concludes Hill.
models, often reimagining services and IIEHSM currently offers the following
experiences in ways that appeal to a courses: IIEHSM Bachelor of Service
broader and more diverse audience. Management; IIEHSM Advanced
This is especially valuable in areas such Certificate in Hospitality Management;
as marketing, branding and event IIEHSM Bachelor of Hospitality
planning. Management; IIEHSM Higher
“The use of social media influencers, Certificate in Hospitality Management;
immersive virtual reality tours and IIEHSM Higher Certificate in Service
sustainability-driven brand narratives Management; IIEHSM Advanced
are often pioneered by young minds who Diploma in Hospitality Leadership;
understand contemporary consumer IIEHSM Higher Certificate in Event
behaviour, and their innovative ideas Management; IIEHSM Higher Certificate
attract a younger customer base seeking in Travel.
personalised experiences,” says Hill. Campuses are located in Rosebank,
In addition, the energy and Johannesburg and Newlands, Cape
enthusiasm of youth infuse vitality into Town.
the hospitality workplace. Their passion
for learning, willingness to work flexible Information and photos supplied by
hours and openness to cross-cultural the IIEHSM. For more information
experiences make them ideal candidates visit www.iiehsm.com
for roles that demand adaptability
and interpersonal skills. Whether as
front desk staff, event coordinators or
digital marketing specialists, young
enee Hill, CEO of the IIE professionals often serve as the face of
School of Hospitality & Service the brand, delivering memorable guest
RManagement (IIEHSM) says interactions that drive customer loyalty.
that young people, with their fresh Furthermore, the values held by
energy, creativity and tech-savvy younger generations, such as inclusivity,
outlook, are driving innovation and sustainability and social responsibility,
ensuring the sector remains relevant are reshaping the priorities of the
in a fast-changing world. hospitality industry. Youth-driven
One of the most significant initiatives often lead to more eco-
contributions of youth to the hospitality conscious practices, diversity in
industry is their ability to adapt quickly hiring, and community engagement
to new technologies. From contactless programmes. These values not only
check-ins and mobile room keys to align with global trends but also appeal
artificial intelligence-powered customer to ethically minded consumers.
service, the modern hospitality “The role of youth in the hospitality
experience increasingly depends on industry is both impactful and
digital solutions. Young professionals, indispensable. By bringing energy,
having grown up in a digital world, innovation, and a deep understanding

The Villager • November 2025 • 7