Page 61 - Kyalami issue 3 2022

Kyalami Estates Corporate Brand Bible Design 23

3.0 Invoice Template

INVOICE

Entity: Kyalami Estates
Entity VAT No: 2018/031605/07
Entity Reg No:
WHY THE STORY OF THE MEAT
Invoice Date: xx May 2019

YOU EAT IS IMPORTANT
Bill to:

Attention:xxxxx xxxxx Tax Invoice No: xxxxx xxxxx
Xxxxx xxxxxxxxxxxx Recipient VAT No: xxxxx xxxxx
t is hard to defend being a meat • Freedom from pain, injury or out that the Five Freedoms minimise
PO Number: xxxxx xxxxx
Xxxxx xxxxxxxxxxxx
eater to those who graphically disease the negative but they do not promote
Idescribe the inhumane treatment • Freedom to express normal the positive and it leads to animals
animals suffer on the way to your plate. behaviour surviving rather than thriving.
• Freedom from fear and
But all that falls away if the animals distress In line with this, Justine believes that
Account:
have had a life worth living and a Your Reference: Tax Reference:
the suppliers to the Food Club she
Kyalami Estates
humane end. Kyalami Estates Kyalami Estates
is forming should be moving toward
These are not only good for the
Justine Reardon’s remarkable story animals destined for the table, they providing animals with a ‘life worth
living’.
of how she transformed herself from are good for the people consuming
a third generation fashion designer, the meat. “At the butchery where I As the Humane League puts it, in
cutting and trimming material for worked in Morningside, you could addition to providing the essentials they
Tax Reference:
Unit Price
Description:
dressing Joburg’s young social set, tell the difference when an animal need to live, farms that rear animals
Xxxxx xxxxxxxxx
R000 0000
to cutting and trimming meat, has a was slaughtered whilst in a fit of R000 0000 should do their best to give animals
R000 00000
R000 0000
Xxxxx xxxxxxx
foundation in ethics and healthy living. adrenalin-induced fear. The adrenalin positive experiences during their lives.
changes the colour and smell of the
According to Justine, raising the bar meat and it is much tougher,” says It is a global movement and it is making
for the humane treatment of animals Justine. headway fast – 32% of hens in the USA
in the food system began in 1965 Sub Total: R000 000.00 are now cage-free, double the number
when Irish zoologist Francis Brambell But the Five Freedoms are a problem. of just three years ago.
VAT 15%: R000 000.00
researched a basic set of standards for They lead to ‘humane washing’
Total: R000 000.00
all animals under human control. He through the unethical practice of
recommended five freedoms. marketing with misleading claims. Their So if you would like the meat on your
weakness is they are vague and open plate to be tender and delicious,
These are the Five Freedoms that have to interpretation. So while factory farms coming from animals that lived a
Account Name: Kyalami Estates
might provide the appropriate facilities,
since been developed and adopted by Bank: Investec life worth living, turn to page 61. By
organisations and authorities in Europe they barely consider the animals’ well- answering the questionnaire linked to
Account: xxxxxxxxxxxxxxx
being.
and the USA: Account Type: Current the advert, to help design a Food Club
• Freedom from hunger or thirstBranch Code: xxxxxx for your estate, you stand a chance to
• Freedom from discomfort The USA-based Humane League points win half a free-range lamb.
Estate Office & Administration
“Win half a lamb – design a Food Club”
Tel: (011) 468 3001/2 | Fax: (011) 468 1246
Email: info@kyalamiestates.co.za
PO Box 50, Kyalami Estates 1684
Kyalami Estates • CONNECT • Issue 3 • 2022 59