Page 61 - Kyalami issue 3 2022
P. 61

Kyalami Estates Corporate Brand Bible  Design                                                                                                         23



 3.0  Invoice Template





















                                         INVOICE




                                         Entity: Kyalami Estates
                                    Entity VAT No: 2018/031605/07
                                           Entity Reg No:
        WHY THE STORY OF THE MEAT
                                       Invoice Date: xx May 2019

                   YOU EAT IS IMPORTANT
                                              Bill to:



                    Attention:xxxxx xxxxx                   Tax Invoice No: xxxxx xxxxx
                      Xxxxx xxxxxxxxxxxx                  Recipient VAT No: xxxxx xxxxx
           t is hard to defend being a meat     •	  Freedom from pain, injury or   out that the Five Freedoms minimise
                                                             PO Number: xxxxx xxxxx
                      Xxxxx xxxxxxxxxxxx
           eater to those who graphically           disease                     the negative but they do not promote
        Idescribe the inhumane treatment        •	  Freedom to express normal   the positive and it leads to animals
         animals suffer on the way to your plate.   behaviour                   surviving rather than thriving.
                                                •	  Freedom from fear and
         But all that falls away if the animals     distress                                                     In line with this, Justine believes that
                   Account:
         have had a life worth living and a   Your Reference:         Tax Reference:
                                                                                the suppliers to the Food Club she
                 Kyalami Estates
         humane end.                        Kyalami Estates            Kyalami Estates
                                                                                is forming should be moving toward
                                             These are not only good for the
         Justine Reardon’s remarkable story   animals destined for the table, they   providing animals with a ‘life worth
                                                                                living’.
         of how she transformed herself from   are good for the people consuming
         a third generation fashion designer,   the meat. “At the butchery where I   As the Humane League puts it, in
         cutting and trimming material for   worked in Morningside, you could   addition to providing the essentials they
                                                                      Tax Reference:
                                             Unit Price
                 Description:
         dressing Joburg’s young social set,   tell the difference when an animal   need to live, farms that rear animals
                Xxxxx       xxxxxxxxx
                                             R000 0000
         to cutting and trimming meat, has a   was slaughtered whilst in a fit of  R000 0000 should do their best to give animals
                                             R000 00000
                                                                        R000 0000
                 Xxxxx        xxxxxxx
         foundation in ethics and healthy living.  adrenalin-induced fear. The adrenalin   positive experiences during their lives.
                                             changes the colour and smell of the
         According to Justine, raising the bar   meat and it is much tougher,” says   It is a global movement and it is making
         for the humane treatment of animals   Justine.                         headway fast – 32% of hens in the USA
         in the food system began in 1965  Sub Total: R000 000.00               are now cage-free, double the number
         when Irish zoologist Francis Brambell   But the Five Freedoms are a problem.   of just three years ago.
                                      VAT 15%: R000 000.00
         researched a basic set of standards for   They lead to ‘humane washing’
                                        Total: R000 000.00
         all animals under human control. He   through the unethical practice of
         recommended five freedoms.          marketing with misleading claims. Their   So if you would like the meat on your
                                             weakness is they are vague and open   plate to be tender and delicious,
         These are the Five Freedoms that have   to interpretation. So while factory farms   coming from animals that lived a
                                     Account Name: Kyalami Estates
                                             might provide the appropriate facilities,
         since been developed and adopted by   Bank: Investec                   life worth living, turn to page 61. By
         organisations and authorities in Europe   they barely consider the animals’ well-  answering the questionnaire linked to
                                        Account: xxxxxxxxxxxxxxx
                                             being.
         and the USA:                   Account Type: Current                   the advert, to help design a Food Club
            •	  Freedom from hunger or thirstBranch Code: xxxxxx                for your estate, you stand a chance to
            •	  Freedom from discomfort      The USA-based Humane League points   win half a free-range lamb.
                                        Estate Office & Administration
             “Win half a lamb – design a Food Club”
                                  Tel: (011) 468 3001/2  |  Fax: (011) 468 1246
                                       Email: info@kyalamiestates.co.za
                                       PO Box 50, Kyalami Estates 1684
                                                                                 Kyalami Estates • CONNECT • Issue 3 • 2022  59
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