Page 33 - Kyalami Issue 4 2022
P. 33

Kyalami Estates Corporate Brand Bible  Design  26
                                                                           3.0  Folder (Inner)
                                                                                            ADVERTORIAL



                                                              JB Active is more


                                                              than just your regular


                                                              sports store. Here,

                                                              you will find athletic


                                                              luxury made to

                                                              meet your needs,


                                                              throughout every


                                                              stage of your fitness

                                                              and sport journey.





 AN ALL-ENCOMPASSING EXPERIENCE FOR                                    B Active is a fully-fledged sports goods store


                                                                       where experiential retail meets technology
                                                                       in sport. At their one-of-a-kind, innovative
 THE SPORTS FANATIC                                            Jstore situated in Fourways Mall, you can enjoy a
                                                                       3 000m² sports equipment and apparel flagship
                                                                multi-brand experience, receive focused and specialised
                                                                advice, and have access to premium sports equipment
                                                                and exceptional service.

                                                                JB Active’s extensive brand and product offering caters
                                                                to all stages of your sporting journey, whether you’re a
                                                                beginner, elite athlete or a professional. They host over
                                                                250 brands in-store, some of which include but are not
                                                                limited to Puma, Under Armour, Osaka, North Face, New
                                                                Balance, Nike Court, IXU, Babolat, Yonex, NPL, Callaway
                                                                and Reef, to name a few.

                                                                In addition, this new flagship store has a variety of in-
                                                                house services that are conveniently located under one
                                                                roof. They include: two golf simulators, a putting green,
                                                                a volumental foot scanner, a running simulator, a cycling
                                                                simulator, a cricket simulator, professional tennis racquet
                                                                stringing, a full cycling workshop, a recovery zone, and so
                                                                much more!
                                                                "This new flagship store has

                                                                a variety of in-house services
                                                                that are conveniently located
                                                                under one roof."

                                                                This never-before-seen concept is a fresh take on sport
                                                                retail – this is a multi-brand sporting goods and apparel
                                                                store that encourages the customer to get fully immersed
                                                                in their shopping experience. Their fully interactive and
                                                                innovative approach to sports retailing supports the
                                                                modern-day athlete as they navigate their way towards
                                                                their destination of greatness.

                                                                                                   DPL issue 9 2022  13
 12  DPL issue 9 2022                                                             Kyalami Estates • CONNECT • Issue 4 • 2022  31
   28   29   30   31   32   33   34   35   36   37   38