Page 13 - SilverLakes_Issue 4_2022

GOLF NEWS

NEW LADIES’ CAPTAIN –

REACHING OUT THROUGH GOLF

have lived in Silver Lakes Golf Estate – by making myself available as the ladies’ Silver Lakes Ladies’ Golf would like to
since 2011. Being a mom, wife and captain. Using our Ladies’ Tuesdays as extend a warm invitation to all the ladies
I businesswoman, I found it hard to a platform, I have begun to tackle what out there to get involved or start playing
spend time on myself. I was caught in the I see as a gap in the market: a way for golf. Tuesdays are the best time to start!
familiar web of losing myself in this busy companies to reach women with their
and demanding world – until I realised products and services through golf. As a Businesses and individuals are welcome to
that I should utilise our top-class golf result, “Marketing Tuesdays” is open to any contact us to make use of this soon-to-be-
course, right here on our doorstep, to businesswoman or lady golfer to promote popular platform.
unwind. I joined the club six years ago and their business in support of women.
have since found that golf has more than Kind regards,
met my expectations. With the Covid-19 pandemic having
changed our world, the creation of
Playing golf has been an important outlet an affordable marketing platform for
for me to make time for myself. By being in businesses large or small has proved to
nature and surrounding myself with many be most welcome. It is a fun and informal
different and brilliant women, I have also trading environment that, in time, will
made wonderful friends. Housewives or have much greater reach than the women
CEOs, we women golfers are all united by playing golf.
our love for the game.
I’m grateful to be supported by our Silver
I have been involved in organising women’s Lakes golf director, the Pro Shop, the golf
golf days since 2015. As each event proved committee, the HOA marketing team,
successful, I found that serving the ladies and specially the ladies who have offered
from my own community became a their support and dedication towards
passion of mine and a joy. getting this project off the ground. Our
first Ladies Tuesdays marketing day was a Yolande Ehlers
This year, I’ve decided to combine my two great success, despite the bad weather and Silver Lakes Ladies’ Captain
passions – golf and empowering women difficult playing conditions we experienced. 071 686 5182

INTRAMUROS MAY 2022 | 11