Page 62 - SilverLakes_Issue 6_2022

ADVERTORIAL

It is a global movement and it is making
headway fast – 32% of hens in the USA are FROM FASHIONISTA
now cage free, double the number of just
TO ‘BLOKVROU’
three years ago.

So if you would like the meat on your
plate to be tender and delicious, coming TO FOOD CLUB
from animals that lived a life worth living,
take a look at page 58. By answering the Justine Reardon wishes to find out what
questionnaire linked to the advert, to help
Justine design a Food Club for your estate, residents want in terms of eco-minded
you stand a chance to win half a free-range produce and meat.
lamb.

world over, I am discovering many female
“Win half a lamb butchers who defy what others think

– design a a woman’s ‘role’ should be. These are
the women that continue to inspire me,
Food Club” women who have found the courage to
walk their own unconventional paths.

As I journey further into the world of
meat, it is becoming clear to me that
issues around food availability and self-
sustainability are increasingly important
to me.

I would like to collaborate with like-
minded people who are interested in
these issues – and this is how the idea of
the Food Club came into being.
3rd generation dress designer,
Justine Reardon, in her new element

Who is she? In her own words . . .
‘Blokvrou’ is the story of my journey with
meat. It was a big shock to some, when I
abandoned a career in fashion to follow
my heart’s calling whilst training and
working in a well-known butcher shop.
I had developed a passion for the art of
butchery.

Each day, as I watched and worked with
the butchers, I grew more and more eager
to learn and cut. I revelled in practising
Photo by Alexas Fotos on Unsplash deboning lamb legs, refining my knife ‘Hakie’ Giovi, Justine’s grandmother,
how to break down the carcasses into
their primary and secondary cuts,

skills, mixing spices to create sausages,
boerewors and biltong.

Butchery is a skill that anyone can
learn but it is largely dominated by the
along with her mother, customised dresses

60 | INTRAMUROS JULY 2022 perception that it is ‘man’s work’. The for Joburg’s elite like Miriam Makeba