Page 9 - Intra Muros July Issue 2025

Live the life, love the home www.ikonic.co.za

Navigating South Africa’s Shifting

Property Landscape: What Buyers and

Sellers Should Know Right Now

As we move deeper into 2025, South Security, lifestyle, and sustainability Sustainability features are no longer
Africa’s property market continues to are increasingly driving buying “nice-to-haves” — they are fast
reflect the complexities of a changing decisions. Properties that offer becoming non-negotiable selling points,
economic and social environment. For features such as solar power, particularly for upper-market buyers
both buyers and sellers, understanding inverter backup systems, JoJo who are increasingly aware of rising
these dynamics has become crucial to water tanks, home office space, and utility costs and potential service delivery
making informed and confident property energy efficiency are commanding disruptions.
decisions. In this month’s market update, premiums, particularly in well-
we take a closer look at where the real established estates where quality of The Resilience of the Luxury and Estate
estate market stands — and where the life remains paramount. Segment
opportunities lie. Despite broader economic pressures, the
In areas such as Silver Lakes Golf upper-end of the market — particularly
A Market Defined by Caution — and Estate and other premium locations, secure golf estates and luxury lifestyle
Opportunity the appeal of secure, community- developments — remains remarkably
The South African property market oriented living continues to draw resilient. Here, buyers are less driven
remains active, but it is undeniably more serious interest — not only from local by short-term market fluctuations and
SOLD BY IKONIC nuanced than it was just a few short families but also from returning more motivated by quality of life, long-
years ago. While economic uncertainty, expats and international buyers term security, and exclusive amenities.
rising living costs, and fluctuating interest seeking stability and lifestyle value. The prestige, community, and peace of
rates have led to a more cautious buyer mind these estates offer continue to hold
pool, pockets of strong demand remain What Sellers Should Keep in Mind strong appeal.
— particularly in secure lifestyle estates, For sellers, success in this market
family-friendly suburbs, and properties hinges on a few key factors: accurate Looking Ahead
offering long-term value. pricing, meticulous presentation, and While uncertainty may remain a feature
strategic positioning. Overpricing a of South Africa’s broader economy,
Buyers are discerning, but serious sellers property in a price-sensitive market property continues to offer both personal
who price strategically continue to attract can result in extended time on the and investment value — particularly
well-qualified, motivated purchasers. market and ultimately lower selling when guided by experienced, local
With the right approach, both sides can prices. Buyers are well-informed and market knowledge.
still achieve excellent outcomes. carefully evaluating their options.
If you’re considering buying or selling in
What Buyers Need to Know in 2025 Homes that are ‘move-in ready’ the coming months, now is an excellent
For buyers, today’s market presents — modern, well-maintained, and time to have a conversation. In today’s
both challenges and advantages. While thoughtfully presented — are market, preparation, expert advice,
interest rates have risen from historic outperforming older properties and a tailored strategy make all the
lows, they appear to be stabilizing, requiring upgrades. Investing in small difference. Feel free to reach out — I’d
offering some predictability for long-term but impactful improvements can yield be delighted to guide you through your
planning. This, combined with a slightly significant returns. Enhancements next property journey.
more balanced market, gives buyers such as updated kitchens, fresh
greater negotiating power — but the best interiors, and garden upgrades often By Martin Hayward
properties are still highly contested. tip the scale in a buyer’s decision. 083 452 5599

Live the life, love the home www.ikonic.co.za