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Waterfall news

friends, family, spouses and business to move were our most critical teams Q: Where do you see NetFlorist
networking organisations. – our call centre and operational staff. in the next 20 years?
• Flexibility – All entrepreneurs need to While the entire company understands RB: We believe that our growth is
possess the ability to learn, unlearn the importance of delivering on our inevitable. This is not only based
and relearn everything they can. promises, these teams went above on our own results but also global
and beyond, volunteering to move market trends which have seen
Q: How did you manage to relocate over the long weekend in september a shift towards E-commerce.
to Waterfall while remaining 2019, during their personal time.
completely operational and Over the next 20 years, we hope to see
without the use of movers? The second element that contributed NetFlorist double in size. We see the
RB: “If you fail to plan, you are to our painless process was the business contributing to employment in
planning to fail.” Benjamin Franklin benefit of owning our fleet and all nine provinces, offering more variants
inspired our moving tagline – “if having our own drivers. We split of flowers, expanding its gift hampers,
you fail to plan to relocate millions our night shift teams up so that key offering even better service, becoming
of rands’ worth of resources, individuals focused on getting our a beneficial hub for all its networks and
then you are planning to fail the orders ready for the next day while as a result, boosting small businesses.
customer, business, and staff.” the balance of the team, along with
our occasional temp teams, were netflorist fun facts
We take our customer service very used to either load, drive or unload • Since launching in 1999 NetFlorist
seriously, so it was key to devise vehicles at both warehouses. Each has delivered over 4 287 849
a very strategic plan to remain area was demarcated, and each floral creations and gifts.
completely operational and ensure box labelled accordingly so even • The site hosts over 12 094 gifts, 20%
that not a single customer felt the our temps could identify where of which can be personalised.
effects of our internal affairs. to leave each and every box. • On average, NetFlorist receives
2 000 orders a day.
Buying the building with existing The final element that made our • 14 marriage proposals have been
office furniture was the first step in move exciting instead of stressful was made using NetFlorist services.
making our move painless. Our staff trust. Most stock holding businesses • NetFlorist drivers have driven a total of
just needed to pack a box and drive would’ve lost stock either through 85 756 980km to date - equivalent to
over to the new place. We moved over theft or physically losing it between walking around the world 2 140 times.
our non-critical teams first to test buildings. Our teams landed up
the waters. Once we ironed out all finding more stock in the little nooks For details on NetFlorist’s Valentine’s
the little kinks, the rest of the teams and crannies and between the Day offerings and gifting packages,
moved over gradually. The last teams holes of each building in Paulshof. visit: www.netflorist.co.za

12 Waterfall Issue 2 2020