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Waterfall news

mAXhosA AFRicA

opEns FLAGship sToRE

in the Mall of Africa

Founded in 2010,

MAXHOSA AFRICA

is a brand inspired

by Xhosa beadwork

patterns, symbolism

and colours,

reinterpreted into

modern knitwear.

m AXHOSA AFRICA’s designs

showcase the beauty,
culture, language and
aspiration of the Xhosa
people in a modern way, and within
the current design context, they
translate the cultural inspiration
into a form that resonates with
multiple fashion markets globally.

Upon increasing demand from patrons
for the brand to have a larger space, a
new partnership with the Mall of Africa
was recently formed and MAXHOSA
AFRICA is proud to announce that it has

opened up a flagship store in the Mall.

This exciting new journey has
moved the business from a pop-
up store in the Mall to its very
own space located on the second
level. The physical shop presents
an open-plan space, which allows
for a more personalised shopping
experience. This partnership will have
Laduma Ngxokolo and the Mall of
Africa collaborate on key shopping
activations and events within the Mall.

The space, boasting four changing

14 Waterfall Issue 3 2020