Page 11 - • waterfall_7_Jun2020v2.indd

REimAGininG

THE FuTuRE

We have what it takes to recover and

rebuild from this Black Swan event.

With the COVID-19 pandemic

continuing to present us with

unprecedented challenges and

changes, Dinesh Diar, CEO of

Ad Outpost, shares his company’s

experience and lesson in resilience

and endurance, as markets claw back

to recover and rebuild.

T he past few months have

certainly been the most
challenging time in the history
of Ad Outpost’s 22-years of
operations. It is interesting how the
COVID-19 pandemic has given us time
to pause and reflect on how a virus has
the power to bring us economically
and socially almost to our knees. The
power of this virus is further brought
into sharp focus when we learn that
it is having this effect on a global
scale – where even longstanding
powerhouse economies like the
usA and uk have not been spared.

It is against this backdrop that I
had the challenge of engineering
a strategy that would ensure that
we, as a company, not only survive

Waterfall Issue 7 2020 9