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AsTuTE FinAnciAL

sERvicEs ExchAnGE

chooses Waterfall Precinct as its New Home

h ave you ever wondered space that fostered creativity and

collaboration amongst our various
how many people actually
read the Terms & Conditions
in Rosebank and Sandton but felt
when signing up for a teams. We looked at several options
financial product or service? As that Waterfall’s mix of accessibility
you have probably guessed, not and ideal central location aligned
many. According to a recent perfectly with our business strategy.
survey by ProPrivacy.com, only
1% of people read the fine print. increasingly, many blue
chip financial services firms
If you form part of this shrewd 1%, are moving to Waterfall
you have likely heard of the Astute city. Did this in any way
Financial Services Exchange, the inform your decision to
industry-owned and managed body move to the city?
responsible for ensuring that your Funny enough, no. The real selling
financial information is protected and points for us included Waterfall City’s
only shared with authorised bodies. accessibility and transport networks.
Having worked at the Rosebank office
We recently chatted to Astute’s CEO, Jacques Rossouw, CEO of the Astute for ten years, the team was tired of
Jacques Rossouw, to find out a bit Financial Services Exchange the constant traffic congestion and
more about the company and their lack of nearby amenities. However,
decision to relocate to Waterfall. in that office. Early last year, we when you look at Waterfall City, the
decided to relocate to new premises whole Allandale interchange was
how long was Astute FsE in light of the rapid growth we created to allow access into and out
operating at its previous were experiencing as a business. of the area with high volumes of
offices and what prompted As a fintech company, the nature traffic. Further to that, the array of
the move to Waterfall city? of doing business has significantly amenities within walking distance
We initially moved to Rosebank in changed in recent years, and we of our new offices made the
2010 and spent about ten years recognised the need for an office move to Waterfall a no brainer.

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