Page 25 - Waterfall Issue 10 2021
P. 25
mALL oF AFRICA’S
CooL FACToR
Our favourite mall scoops Coolest Mall in
South Africa Award for the fourth year running
m ore than 12 000 young consumer behaviour. Conducted in – approximately R120-billion per
association with leading youth market
year. These are the influencers that
South Africans have
voted Mall of Africa in
market will follow,” says Johann Fourie,
survey is considered South Africa’s
Waterfall City as the specialist, HDI Youth Marketeers, the first determine where the rest of the
country’s ‘coolest mall’ for the fourth leading annual survey to plot brand General Manager at Mall of Africa.
consecutive year in the 2021 Sunday preference and consumer behaviour “We are immensely proud that our
Times Generation Next Awards. within this demographic group. offering continues to receive such a
resounding nod from such a critical,
The annual Sunday Times Generation “We are deeply grateful for an discerning, and often fickle market.”
Next survey canvasses the opinions endorsement of this nature from
of young people from around South a demographic that is immensely In its fifth year, Mall of Africa
Africa across more than 70 categories powerful in terms of opinion recognises the intense competition
to measure brand preference and leadership and household spend chasing this category of consumer.
Waterfall Issue 10 2021 23
