Page 29 - Waterfall Issue 11 2021

Era by DJ Zinhle Absolute Pets
South African House Music DJ, author and super mom, With more than a hundred outlets in top malls around
DJ Zinhle, founded her timeless fashion-accessory brand, South Africa, Absolute Pets has become every pet owner’s
Era by DJZinhle, in 2012. “Time and vision is everything favourite store for everything they need to keep their pets
to me. It’s a constant reminder of where I come from but happy and healthy! They offer a wide range of premium
also where I’m going – there’s nothing more precious pet care products, from vet-recommended international
than time. That’s why we’ve built our product line from pet food brands such as Hill’s and Royal Canin, and local
watches up,” she says. Although initially focused on pet food brands like Lokuno; to stylish collars, leads and
timepieces, the signature Zinhle sophistication and style accessories from brands such as Zee.Dog, Olly & Max
soon expanded to include a wide range of accessories and Rogz; as well as beds, blankets, treats, toys, tick
and the recently launched capsule collection of unisex and flea treatments, grooming products, healthcare
sunglasses, the Era vision line. “The brand was built products and more. Find everything you need to provide
around the notion that women should use this moment the best care for your beloved pet at Absolute Pets.
in time and our personal journeys to conquer whatever
challenges may come and do so with grace and style.”

Ted Baker
Lovers of quintessential British luxury clothing brand, Ted
Baker London, will be blown away to find its quirky take on
developing unique concept stores that trace the history of
its surroundings, expressed as an old school launderette,
at its new Mall of Africa flagship store. This store design
takes inspiration from the former Rand Steam Laundries,
an enterprise launched during Joburg’s early mining
town days, which grew so popular that hotels all over SA
sent their laundry to be cleaned and dyed there before it
closed in the early ‘60s. “We were thrilled to discover the
history of the Rand Steam Laundries and immediately saw
it as an opportunity to design Ted’s very own launderette!
We can’t wait to share our ‘80s approach of cool colours,
text signage, bespoke graphic laundry products and
washing machines with the Mall of Africa’s shoppers,” says
Neil Jones, brand manager for Ted Baker South Africa.

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