Page 19 - waterfall Issue 12 2021

Polofields Crossing (left and right)

Waterfall Corner

This approach is reflective of what TeCh-dRiVen innoVaTion bespoke experiences. The incredible
Waterfall Management Company’s “Our approach to retail is vastly and innovative Laduma Ngxokolo’s
vorster calls the urban Design different to that of other property Maxhosa store and DJ Zinhle’s Era
Framework. “Conceptualised developers. We maintain a close outlet at the mall, in addition to
with our partners, this framework relationship with our tenants, co- DJ Oskido’s Daruma restaurant at
guides our residential, commercial, creating and developing innovative Waterfall Corner, all stem from these
and lifestyle developments in a experiences we believe will resonate partnerships,” adds Clampett.
harmonious fashion. It is derived with our shoppers,” says Clampett.
from continuous market research, as voster concludes, “When undertaking
well as feedback from our residents In the past, the retail mix was any new development, we use the
and tenants to ensure that Waterfall determined by gut feel and intuition. urban Design Framework to ensure that
is always front of mind and an Today, with more data becoming the product we deliver is tailored to our
aspirational location,” says vorster. readily available to retail teams, this community and their requirements,
initially opaque art has slowly grown while also enabling our respective
Clampett agrees. “Our tenants into a sophisticated science, one tenants to fulfil their goals sustainably.”
trust in what we are doing, and Attacq seems to have mastered.
they buy into the communities This means that Waterfall’s retail
we are creating in and around “At the Mall of Africa, for example, we spaces are constantly evolving
our precincts. This is one of the have taken a slightly different approach environments, rich with consumer-
reasons many of them have opted and partnered with content creators centric experiences, which will always
to launch new concept stores with large social media followings, reflect the needs of the community
and products at our centres.” collaborating with them to develop and the shoppers supporting them.

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