Page 26 - Waterfall January 2022

Waterfall News

mALL oF AFRiCA

REvEALs iTs TRuE

CoLouRs

Mall of Africa powers ahead at SA’s Top Shopping Centre Awards

m all of Africa recently scooped of proactive and successful responses

a total of 10 wins in various
to remaining top of mind during the
categories across the board
a toolbox of online gaming, social
– one Gold, three Silver COvID-19 lockdown levels, using
and six Bronze awards – at the annual media communication and the pull of
South African Council of Shopping location-based top line entertainment.
Centres (SACSC) Footprint Marketing
Awards announced late last year. The Footprint Marketing Awards serve
as the industry’s annual benchmark of
The mall won Gold in the Public Relations exceptional creativity, innovation and
category for its partnership with South financial success in the South African
African Fashion Week as the new home of retail property environment. “It is
the country’s premier showcase of local particularly gratifying to be recognised
fashion design. While Silver was awarded by one’s peers because they understand
for campaigns including Sessions for the challenges and therefore also the
Africa Day, Restaurant Stimulation true value of success,” says Clampett.
Campaigns and The New Home of SA Fashion Week, Bronze
awards included: The mall’s Big Festive campaign, Restaurant “Mall of Africa has demonstrated its ability to deliver results
Stimulation Campaigns, and the Candy Rush campaign. for its tenants by anticipating the needs of our shoppers
despite a very challenging 18 months. We are truly
“These awards reaffirm our commitment to supporting delighted to have our efforts rewarded by our industry,”
local African designers and fashion entrepreneurs in various adds Johann Fourie, General Manager at Mall of Africa.
segments of the fashion value chain and providing a
platform for these entrepreneurs within our physical retail
environment,” says Michael Clampett, Asset and Property
Management Executive at Attacq Limited. “South African
Fashion Week contributed to a substantial increase in visitors
to the mall as well as an increased number of stores visited
and significant publicity generated by the collaboration.”

The Silver and two Bronzes earned by the equally effective
Restaurant Stimulation Campaigns came on the back of
the successful Sessions on Town Square and The Northern
Piazza, featuring top local performing artists. The events
were aimed at stimulating the mall’s restaurant trade,
which was severely challenged by liquor and curfew
restrictions. The popularity of the events, coupled with the
engaging digital marketing campaigns, saw tenant turnover
increase by double digits over the respective periods,
bringing welcome relief to this hard-pressed sector.

The Candy Rush and Sessions for Africa Day campaigns earned
their Bronzes by both representing exceptional examples

24 Waterfall Issue 1 2022