Page 57 - Waterfall City Special Edition 2022

Two of the Silver awards were in the Public Relations category Coolest Mall five years in a row! Although it’s not the biggest
for hosting GQ Best Dressed and SAFW AW21 & SS22. The other retail shopping mall in SA, Mall of Africa is the largest single-
two Silvers were for Shopping Night Out in both the Category phase mall to be built in the country. And at 130 000m , with
2
Integration and the Sales Promotions and Events category. an average of 1,3 million monthly visitors, more than 300
The Bronze awards were for Shopping Night Out in the stores and over 30 restaurants to choose from, it’s consistently
Advertising category; and hosting SAFW AW21 & SS22 in the been voted the coolest among the younger set, according to
Public Relations category. the Sunday Times GenNext Survey. The annual survey gathers
The SACSC Footprint Marketing Awards celebrate excellence the votes from young shoppers around the country across more
in Shopping Centre Marketing. Marketing remains a fundamental than 70 categories, to measure their brand preferences and
element of any successful business and the skill and creative consumer behaviour.
process of implementing the ‘perfect’ promotion or publicity With its exceptional location and easy access, ample parking,
event is often underestimated and overlooked. wide walkways and plenty of natural light, Mall of Africa is one of
The SACSC Footprint Marketing Awards serve as the industry’s a kind. Its award-winning architecture inspired by the continent’s
annual benchmark of exceptional creativity, innovation and unique geological features, along with its racetrack layout and
financial success in the retail property market. clearly demarcated court areas to facilitate shopping navigation,
make Mall of Africa one of Johannesburg’s iconic landmarks, and
THE COOL FACTOR it has firmly entrenched itself as a dominant super-regional mall.
However, there’s no better way to be singled out as head and
shoulders above the rest than by being voted the country’s www.mallofafrica.co.za