Page 21 - Waterfall City Issue 10 October 2023

www.lrphotography.co.za LR photography - Official SA Fashion Week Social Photographer

SOUTH AFRICAN FASHION collaboration with 32 design institutions Mr Price New Talent Search, Thando
WEEK: SA Design going around the country, and its ongoing Ntuli’s Munkus Collection.
slow, fast! relationship with Carlton Hair as the
19-21 October official hairstyling partner. This will be followed by emerging new
signatures, including Thula-Tu by Cape
South African fashion design is rapidly SAFW is also collaborating with the Town-based Andi Vena, VNTU, and
moving from disposable seasonality into Department of Sport, Arts and Culture Durban’s Elwen Designs. Also, you’ll
slow fashion as local designers adopt to establish market channels. To this discover the ISUZU Collections, the AW24
an earth-friendly approach to the style end, a two-day brand-building and VIVIERS Collection, and Mr Price will
business. export development workshop with launch its Modern Romance Collection
various local and international experts celebrating local design.
SA Fashion Week (SAFW) Autumn/Winter will precede this year’s Tradeshow/
24 Collections will be held at Mall of Showroom, where the event’s business This is just the tip of the iceberg, and
Africa from 19 to 21 October, followed deals are conducted. A highlight of this much excitement has been generated
by the Trade Show and Showroom on workshop will be a hands-on inside ahead of the event.
22 and 23 October 2023. The event will track on compiling the all-important
be sponsored by Mr Price, Mall of Africa, lookbooks for international buyers by top The last word goes to Leemisa Tsolo,
CRUZ Vodka, Isuzu and Carlton Hair. photographer Benjamin Frochtzwajg. head of Asset and Property Management
– Retail at Attacq Limited, which owns
You can expect various highlights, The CRUZ Collective opens the Autumn/ Mall of Africa: “We expected great things
including the Mr Price Scouting Winter 24 Collections featuring Michael from our association with South African
Menswear Competition. Think higher- Hittinger of Ludwig Studio. According to Fashion Week since its inception in 2020.
quality, low-carbon fabrication and sponsor Maisha Mamabolo of CRUZ, the Aligning ourselves with exceptional local
techniques to recycle or upcycle, source show exemplifies why fashion is about design was a natural fit.
locally, and avoid waste or dead stock more than clothing. “Fashion is about
by working on limited-edition ranges or attitude. It creates cultures. CRUZ was “For six consecutive years, we have
commissioned pieces. born from the spirit of New York, so we received the nod as the country’s Coolest
rally behind the pursuit of success as we Mall from 12,000 young South Africans
There is also an emphasis on gender explore the new age of luxury with the in the Sunday Times Generation Next
fluid and body-sensitive design, which CRUZ Collective.” Awards. They resonate with our vision of
is filtering through to the broader South throwing a glamorous and high-profile
African consumer, as more than 50 local There will be a triple bill comprising spotlight on African excellence and with
retailers stock SAFW designers. collections from Jacques Bam’s our determination to be the continent’s
eponymous Bam Collective, from Cape premier destination for top local fashion.”
The power of collaboration continues Town designer Oyama Gonintebe (a
and will include the finalists of finalist in the 2023 Mr Price New Talent INFO
the Student Competition, SAFW’s Search) and from the winner of the 2022 Limited tickets are available at Quicket.

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