Page 23 - Waterfall City August Issue 2023

A FIRST FOR AFRICA

SOOK Mall of Africa – a revolutionary concept in short-term retail space

W aterfall City is excited

to announce the arrival
of Sook, a fresh take on
traditional mall space
driven by creativity, collaboration
and customer-centricity.

In a first for the African continent,
Sook will be launched exclusively
at Mall of Africa on 1 September
2023. The Sook concept has been
successfully rolled out in various
cities in the United Kingdom. Its
presence in South Africa reinforces
Mall of Africa as Gauteng’s premier
retail destination, offering unique
opportunities for niche SOOK Shoreditch High Street London
brands to elevate their sustainability and
presence. has made significant
strides in reducing its
The acceleration of the carbon footprint and
Sook franchise has been implementing sustainable
driven by a huge demand practices across its entire
from smaller businesses portfolio, including Mall
with historically an online- of Africa. Through Sook,
only presence, looking for tenants will be encouraged
flexible retail space to drive SOOK Oxford Street London to practise ethical sourcing,
brand awareness and meet responsible production
their customers in person. SOOK Mall One of the standout features of and environmental
of Africa merges physical and digital Sook is its ability to provide valuable consciousness.
elements seamlessly in its design, insights into customer behaviour and
creating a powerful platform that sales statistics through advanced “With SOOK Mall of Africa, retail
maximises brand exposure to a wide data analytics, which helps its tenants space rental has never been easier,”
audience. to optimise their business strategies. says Lorgat. “The process is simple
and user-friendly, providing a
Whether you’re a business seeking “We are thrilled to introduce Sook seamless and effortless journey
space for a month, a week or even to the African market, and Mall of from start to finish. From top-
just a day, Sook offers a flexible Africa is the ideal location for this quality modular furnishings to
and modular set-up that puts the groundbreaking concept. We are captivating digital screens, our
entrepreneur in creative control. bringing an innovative solution for tenants will have the tools to
brands seeking short-term retail create an impossible-to-ignore
Sook fosters a synergistic space, and we are confident it will be shopper experience in no time.”
environment, celebrating diversity and a game-changer for entrepreneurs
ensuring inclusivity among tenants, looking to make a splash in the To embark on your journey to retail
brands and shoppers, while aiming to market,” said Yasmeen Lorgat, Leasing success and experience the Sook
prioritise exceptional customer service Manager at Attacq. difference, visit mallofafrica.co.za/
and personalised retail experiences leasing.php. Stay tuned as SOOK
by building strong and lasting Waterfall City developer Attacq Mall of Africa continues to raise the
relationships with customers. places great importance on bar for retail excellence.

Waterfall City Issue 8 2023 21