Page 36 - Waterfall City Dec 2024_Jan 2025

Waterfall City Lifestyle

NEW IN THE HOOD

S ports enthusiasts will be delighted to know that Decathlon has opened

in Mall of Africa, bringing you the best in sporting products. Tommy
Hilfiger has also opened a standalone branded luxury store in the
mall, bringing more of their iconic offerings to shoppers. And for those
with a sweet tooth, the new Gelato Mania® at Waterfall Corner is a must try!

Decathlon Africa’s footprint with our new global
French brand Decathlon has grown concept and provide our customers
its South African presence with a new with a unique in-store experience,
first-of-its-kind store at Mall of Africa. from our sleek fixtures, and technical
The store launch aligns with Decathlon’s and interactive showrooms, to a vast
vision to create a safe, inclusive and selection of sportswear and equipment
accessible space for all types of sports for every South African, from beginners
enthusiasts to explore and enrich their to seasoned athletes.
lives with the right sporting gear and
experiences. This store is the first in “We are also thrilled to showcase our
the country to embody Decathlon’s new global purpose of ‘Move People
refreshing new global purpose – ‘Move Through the Wonders of Sport’ with the
People Through the Wonders of Sport.’ opening of this store. Decathlon’s striking
As part of this evolution, Decathlon has new brand identity reflects our ambition
showcased its dynamic and forward- while celebrating its past.”
looking identity and the new “orbit” logo
in South Africa. Spanning over 1,000 sqm, the store
boasts an extensive selection with a
Founded in 1976, Decathlon is a global special focus on South African favourites
leader in sports retail with over 1,700 like hiking, swimming and padel. This
stores across 70 countries. The brand is store gives you access to more than
dedicated to moving people with the 30 sports and over 2,000 products. and much more. These points can then
wonders of sport by offering a wide Beyond its size and product range, a fresh be converted to vouchers that can be
range of technical, high-quality sporting design concept elevates the shopping used for your in-store purchases.
goods. With a mission aligned with experience with innovative layouts and
promoting health and wellness in South interactive spaces. The new Decathlon store is conveniently
Africa, Decathlon encourages individuals located on the ground floor, opposite
of all skill levels to engage in sports and Mall of Africa aligns with Decathlon’s core H&M, and operates during regular mall
lead active lifestyles. values of community engagement, and trading hours.
in this spirit, Decathlon South Africa has
Monique Steenekamp, Marketing and introduced an exciting new membership For more information and to
Communications Leader at Decathlon programme that allows customers to view the online offering visit
SA, shared her enthusiasm about the earn points effortlessly. Points can be https://www.decathlon.co.za/.
new store, “We are incredibly excited accumulated through in-store or online
to open our new store at Mall of Africa. purchases, participating in weekly sports Shop 1109A, Mall of Africa
We aim to transform Decathlon South activities, attending Decathlon events, Instagram: decathlon_southafrica

34 Waterfall City Issue 12 2024/Issue 1 2025