Page 25 - Waterfall City Issue 2 February 2025

NEW IN THE HOOD

BENETTON

joins Mall of Africa’s style ranks

T he Benetton Group is Benetton’s commitment to suppliers to increasingly stringent

sustainability is also a beacon of hope
one of the world’s most
controls.
well-known fashion
in the fashion industry. “Everything
companies, with a network
Us included,” says Team Benetton.
of more than 5,000 stores. in nature is changing all the time. Get ready to experience Benetton’s
unique style at their colourful and
“We are replacing the fibres in our interactive space in Mall of Africa, a
And now, Mall of Africa can be collections; an increasing number new look that you can enjoy across all
added to its stable of great locations of our items are made of organic or their stores.
worldwide. recycled materials and by the end of
2025, all the cotton in our collections “In store, we are paying more and
The group has a consolidated identity will be sustainable.” more attention to the use of natural
of colour, authentic fashion, quality at materials and regenerated furnishings
great prices and a passion for work. The team also aims to reduce the and the integration between physical
These values are reflected in the strong, kilometres travelled by their garments purchasing and online.”
dynamic personality of the United and improve their supply chain: as
Colors of Benetton brand. members of Cascale, they subject their Instagram: @benetton

Waterfall City Issue 2 2025 23