Page 21 - Waterfall City Issue 4 April 2025
P. 21

luxury, with a carefully curated mix of   unavailable anywhere else.    “Mall of Africa represents the
        home-grown and international brands,                                    very best of what Attacq has to
        reflecting the Mall’s diverse fashion and   SOOK Mall of Africa offers another   offer: thriving spaces, world-class
        lifestyle offerings. Mall of Africa is not   dynamic layer, featuring varying   experiences, and strong community.
        only home to flagship and concept stores   designers, brands and retail concepts   Beyond being a retail and lifestyle
        of the country’s most popular retailers   on a seasonal basis, ensuring that   destination, Mall of Africa is a
        but also hosts a mix of unique outlets.   there is always something fresh and   reflection of Africa’s global influence.
                                            unexpected for shoppers to discover.   This campaign celebrates our
        International labels like Decathlon,   This forward-thinking approach   cultural richness and fashion-forward
        EL&N, Emporio Armani, Jo Malone,    mirrors Attacq’s strategy for enhancing   shoppers. We are proud to offer a
        Skins Cosmetics and Michael Kors    shoppers’ experiences while         world-class shopping experience that
        provide a global shopper experience.   maintaining high occupancy rates.   connects Africa to the world and the
        Highly sought-after local brands                                        world to Africa,” says Yasmeen Lorgat,
        such as Beauty on Tapp, Era by DJ   A bold vision                       General Manager at Mall of Africa.
        Zinhle, Maxhosa AFRICA, and Valora   The new brand campaign cements
        offer a rare experience that expresses   Mall of Africa as Africa’s leading   For regular updates, follow
        innovation and cultural influence,   lifestyle hub, strengthening the Mall’s   Mall of Africa:
        presenting shoppers with something   connection to both local shoppers   https://www.instagram.com/_themallofafrica/
        exceptional and, in many cases,     and global trendsetters.            and https://mallofafrica.co.za/.


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