Page 17 - Waterfall City Issue 5 May 2025

NEW IN THE HOOD

The North Face expands SA footprint with Mall of Africa store

T he North Face has equipped Founded by Doug and Susie Tompkins the heart of Waterfall City, the mall

explorers, athletes, and
attracts a dynamic mix of shoppers,
in San Francisco, California, the brand
from dedicated outdoor enthusiasts
began as a small mountaineering retail
adventurers with world-
class gear built for the most
leader in technical outdoor apparel,
demanding conditions on Earth, since store before evolving into a global to lifestyle-driven consumers looking
for high-quality performance wear.
1966. From Everest expeditions to equipment, and footwear. Over the The North Face store at Mall of Africa
local trails, the brand has cemented decades, The North Face has been at offers a premium shopping experience,
itself as a symbol of exploration, the forefront of innovation, pioneering showcasing the latest collections
adventure and pushing boundaries. industry-leading technologies and across hiking, trail running, training,
ensuring that adventurers can go travel, and lifestyle categories.
Now, South African adventurers have further, faster, and higher in any
another destination to gear up for their condition. The store features The North Face’s
next journey, as The North Face has signature ‘Never Stop Exploring’ ethos,
opened its latest retail store at Mall of While The North Face’s roots lie in the with an inviting space designed to
Africa. mountains, its influence extends far inspire adventure and exploration.
beyond the peaks. From professional Customers can expect guidance from
The new Mall of Africa location athletes to urban explorers, the knowledgeable staff, and an extensive
forms part of the brand’s continued brand has become synonymous range of products tailored to South
expansion and growth in South Africa. with adventure, endurance, and the Africa’s diverse outdoor landscape.
After Canal Walk, V&A Waterfront, relentless pursuit of pushing limits.
Sandton, and Access Park, this fifth Whether summiting Kilimanjaro, So, whether you’re planning your
addition further strengthens The North trail running in the Drakensberg, or next expedition or simply looking
Face’s presence in key retail centres. exploring the city streets, The North to incorporate adventure into your
Coupled with the convenience of its Face equips people to embrace the everyday wardrobe, make sure to visit
online store (www.thenorthface.co.za), spirit of exploration wherever they go. the store at Mall of Africa today. The
the brand is more accessible than ever next chapter of exploration awaits –
to South African explorers. Why Mall of Africa? where will it take you?
As one of South Africa’s premier
A legacy of exploration shopping destinations, Mall of Africa Find The North Face Mall of Africa
The North Face was born from a is a fitting home for The North Face’s store near Entrance 22, next to
passion for the great outdoors. latest retail venture. Situated in Sportscene.

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