Page 25 - Waterfall City Issue 6 June 2025

NEW IN THE HOOD

Lacoste unveils a one-of-a-kind experience

T here’s a new energy pulsing So, what makes this store so special? From the classic polo reinvented,

to bold new takes on outerwear,
through Mall of Africa – and
Let’s start with the design. This isn’t
your average retail space – it’s a
it comes in the form of classic
accessories, and footwear, the new
favourites, iconic crocodile logos,
and a store experience unlike anything visual storybook of Lacoste’s legacy. Lacoste flagship offers a curated
experience that is both timeless and
Every corner of the store has been
the continent has seen before. Say hello meticulously curated to celebrate the trend driven. While the aesthetic might
to Lacoste’s brand-new flagship store, a brand’s heritage, while also looking be French, the energy is distinctly
space where heritage meets innovation, boldly into the future. Modern South African – vibrant, aspirational,
and fashion meets function. More than textures, clean lines, and smart digital and ready to make a global impact.
just a retail location, this is the first and integrations allow shoppers to engage
only Lacoste flagship of its kind on South with Lacoste in an entirely new way So, whether you’re popping in to
African soil – and it’s officially open. – one that’s tactile, interactive, and shop the latest collection, grabbing
uniquely stylish. an exclusive drop, or simply stopping
Known globally for its effortlessly by to soak in the style, the message
cool blend of sport and style, Lacoste But make no mistake, this is more than is clear: Lacoste is here, and it’s never
has redefined what it means to be a launch. It’s a statement. Lacoste’s looked better. Step inside, and step
fashion-forward with an athletic soul. commitment to the South African into the future of sport-luxe fashion.
And now, with this fresh new flagship, market is clear, and this flagship store The crocodile has a new den, and it’s
South African shoppers can immerse represents a new chapter in that story. waiting for you.
themselves in the full expression of the Johannesburg is now on the map as
brand. Think crisp whites, bold greens, a destination for international fashion Upper Level, Crystal Court
classic polos, and lifestyle pieces that innovation, and Lacoste is leading the Store No: 2232
walk the line between laid-back and luxe. charge. 011 805 0828

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