Page 44 - Waterfall City SeptOct Issue 2025

Waterfall City Advertorial

DESIGNING

BEYOND COMFORT:

The Lynne Blumberg Philosophy

F or me, interior design is about The Lynne Blumberg stamp is not some of dinner parties to come to wash over

easily recognisable piece that screams
pushing the boundaries of
them as they sit around their bespoke
‘Lynne Blumberg was here’; rather, it is
people’s comfort. Too often,
dining tables, on chairs made specially
individuals allow themselves
to be trapped by the idea of what they the quiet understanding that this home for them.
is unlike any other, because each client
like instead of opening their minds to is unlike any other. I believe my stamp I chase this outcome. That is why
the possibilities of what a space can is in the carefully curated aesthetic that my favourite part of the process is
become. A kitchen is only mortar and reflects the client, the flow and rhythm the reveal – I put a lot of energy into
tile until you breathe personality into of the homeowners dancing through making my reveals a moment for the
it; then it becomes the heart of a home, the rooms and adorned across the walls. clients, an event. It’s about seeing the
beating and ebbing with the life of the relieved easing in their shoulders, the
family. You see it in the placement of There is a quote by British interior face-splitting smile across their faces,
the middle island, designed for evening designer David Hicks that reads: “The and the excited shrieks as we walk
conversations, wine and giggles. best rooms have something to say from room to room. That is why I do
about the people who live in them.” what I do, all for that moment of total
A great designer knows how to draw This is the mantra that I design by. My satisfaction, the moment the client
that idiosyncrasy not only out of a work is not only a reflection of myself, realises how truly understood they are.
space, but out of their clients as well. but also a reflection of how well I know
Throughout my tenure as a designer, my clients. I push boundaries, I bend the rules and
which spans 30 years, I have met I create homes worth living in. I create
countless people, all with different Interior design is a personal business; homes that inspire life, that make
ideas about what they want their home it is intimate and raw. People give you people want to fill their home with
to be. I have challenged and adapted access to their home and their deepest people and laughter. Lynne Blumberg
them, as they have with me. Being desires for that space, and that is not Interior Design is founded on the idea
mutable is what makes each home its something I take lightly. I want the that design is a positive force and that
haven. You need to bend the rules, you client to feel engulfed in that feeling of homes deserve our undivided passion.
need to snap the ideals – this is how comfort when they look at their newly
one-of-a-kind interiors are created. designed lounge. I want the excitement www.lynneblumberg.co.za

42 Waterfall City Sept/Oct 2025