Page 14 - Waterfall City MayJune Issue 2026

Waterfall City News

MALL OF

AFRICA

TURNS 10

Mall of Africa recently celebrated
its 10 year milestone birthday with

a large-scale installation, shopping
specials, memory-making moments
and live entertainment.
M all of Africa celebrated an incredible From being named the Coolest Mall in South Africa for

eight consecutive years to receiving international honours
decade of retail, culture and community
at leading industry awards, these achievements reflect
in April. Cherished as one of South Africa’s
most beloved shopping destinations,
among the world’s leading retail destinations.
the centre stands tall as a defining landmark how the centre continues to set the pace and hold its own
in the country’s retail landscape, where global
ambition meets unmistakable African energy. A multi-faceted celebration
To commemorate the occasion, Mall of Africa unveiled
Over the past 10 years, Mall of Africa has grown into a multi-layered campaign themed A Decade of Culture,
one of the most influential retail destinations, shaping designed to bring shoppers closer to the experiences,
how South Africans shop, gather and spend their time. brands and moments that have shaped its remarkable
Its sheer scale and benchmark-setting mix of brands journey.
connect Africa to the world and the world to Africa.
Set within Waterfall City, the mall has been recognised The celebration’s centrepiece was a striking thread-based
on both local and global stages, with accolades installation, launched in the Crystal Court on 24 April
that reflect its impact on retail, design and shopper and on display until 3 May. Symbolising the role that Mall
experience. of Africa plays in shaping contemporary culture, stores

12 Waterfall City May/June 2026