Page 13 - Energize January 2022

NEWS

EDM’s Chairman, Marcelino Gildo Alberto, believes that “a new About EDM
phase is now opening in the energy sector, with EDM leading the way in Electricidade de Moçambique E.P. (EDM) is the
the processes of generating increasingly cleaner electricity to promote Mozambican state-owned electricity utility set up in 1977,
the country’s industrialisation and export to the regional market.” two years after the independence of Mozambique. EDM is
Priscillah Mabelane, Executive Vice President for Sasol’s Energy’s the central buyer of electricity, system operator, manager of
Business said: “Sasol is proud to partner with EDM and Globeleq in this the notational transmission grid and operator of the energy
exciting Temane project, which will create jobs, enabling sustainable and distribution infrastructure in Mozambique. EDM generates,
lower carbon energy supply and long-lasting in-country benefits. She transmits, distributes and sells electricity in Mozambique.
added: “Sasol is committed to a meaningful contribution towards the www.edm.co.mz
development of Mozambique.”
CTT is expected to provide first power in 2024. About Sasol
Sasol is a global, integrated chemicals and energy company
About Globeleq spanning 30 countries. Through our talented people, we
Globeleq is the leading developer, owner and operator of electricity use selected technologies to safely and sustainably source,
generation in Africa. Since 2002, its experienced team of professionals manufacture and market chemical and energy products
have built a diverse portfolio of independent power plants, generating globally. www.sasol.com
more than 1,500 MW in 14 locations across 6 countries, with a further
305 MW in construction and more than 2,000 MW of power projects in Contact John Smelcer Business Development Director,
development. www.globeleq.com john.smelcer@globeleq.com

Winner of three awards in Transform Awards

ay back in 2017 the decision was taken to create a new identity for Control the decision taken back in 2017 has
Techniques, touching every part of the organisation. Following a change been proven to be a good one. We
Win ownership it became evident that there was some confusion in the are a challenger with a big name in
marketplace over who Control Techniques is, and where it stood in a modern competitive the drives industry. Thanks to a strong
landscape. It was a good time to completely realign the business to set it up for the future. new brand we know we empower
And so, it began, looking for creative branding consultants that we were confident innovators to move the world, one
could deliver what we were looking for. We chose to collaborate with GW & Co a revolution at a time.
consultancy of strategists and creatives from across Europe. Their priority is to help their We are proud and beyond happy to
clients find their advantage, speak in their own unique voice and build compelling brands be recognised for our efforts and feel
that communicate effectively. honoured to have partnered with GW
It took two years of insight-gathering and many workshops to understand what was & Co to create a challenger brand that
missing and how best to move forward. The result of this work culminated in a fresh new stands out in a crowded drives market.
look and voice for Control Techniques and a live brand launch event in the October of 2019. Anthony Pickering, President of
With the launch of our new identity, we took things back to square one and tried to Control Techniques, adds: “Control
answer the fundamental questions facing any organisation. The outcome of each stage Techniques has, for too long, been the
informed the next, which has led us to the launch of this exciting new brand. Control best-kept secret in the drives world. Not
Techniques has been active for nearly 50 years, so there was a lot of heritage we had built anymore. We were the original drives
up. By focusing on our strengths, we developed a bold new vision for the future of our brand, with a long history of industry-
organisation, confirming our position as a challenger to the establishment. firsts. We have reason to shout, and
The confidence we have in our new identity made entering the Transform Awards reason to be confident. This exciting
North America, alongside GW & Co a no-brainer. new identity has helped us get people’s
We know our brand is awesome, but to be recognised by the Transform Awards North attention and put us back where we feel
America for 2021 is a massive achievement for a drives business, picking up one GOLD we belong. Having our identity and tone
award for Best use of Copy Style or Tone of Voice and two SILVER awards for Best Brand of voice recognised in this way simply
Development Project to reflect a change of Mission, Values or Positioning and Best Visual confirms what I have always known. We
Identity from the Engineering and Manufacturing Sector. are and always will be drive obsessed.”
Transform Awards North America recognise those companies and agencies that best
exemplify the transformational power of rebranding and brand design. Each entry was Contact Jacqui Gradwell, Control
examined by a panel of expert judges, who determined those that excelled in best practice Techniques, Phone 011 462-1740,
in corporate, product and global brand design and strategy. jacqui.gradwell@mail.nidec.com,
Control Techniques is making great headway in the industry right now, meaning www.controltechniques.com

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