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        Into the Metaverse                                                        The blue pill or the red pill
                                                                                  Much like Neo, I believe we’re all being

                                                                                  the Metaverse and enjoy this new virtual
        by Nick Durrant, CEO Bluegrass Digital                                    presented with a choice. Do we embrace
                                                                                  world where we can be whoever we want
                                                                                  to be or is this taking things a step too far?
             here’s this famous scene from the Matrix - a pale and rather dishevelled looking Neo   Beyond this, it’s also very important to
             (Keanu Reeves) sits in front of Morpheus (Laurence Fishburne) in a darkened room.   be discerning about who is going to be in
        T“This is your last chance,” Morpheus tells Neo. “After this, there is no turning back. You   control of this powerful, virtual ecosystem.
        take the blue pill - the story ends, you wake up in your bed and believe whatever you want to   In the Matrix, people are controlled
        believe. You take the red pill - you stay in Wonderland, and I show you how deep the rabbit   by machines. In the Metaverse, many
        hole goes.”                                                               suggest that we’ll be controlled by some
           Facebook’s recent rebranding to Meta, and the subsequent media storm that has followed   of the tech industries’ biggest and most
        about ‘The Metaverse’, reminded me of this very scene. Sure, the picture that Meta CEO Mark   prominent brands.
        Zuckerberg painted of what the Metaverse will look like is a lot less dystopian than the scenes   Luckily, we still have some time to
        depicted in the Matrix, but the idea is quite similar.                    decide how we feel about it because, as
           In the Metaverse, we will be able to get inside a super advanced version of the Internet   Zuckerberg put it, the Metaverse doesn’t
        where people interact via digital avatars. It will incorporate aspects of online gaming, social   fully exist just yet. In fact, it could be five to
        media, augmented reality (AR) and virtual reality (VR).                   ten years before some of the key features
           It’s the next evolution of connectivity where everything starts to come together in a   of the Metaverse hit the mainstream,
        seamless, doppelganger universe, explains Victoria Petrock, an emerging technologies analyst.   but we are seeing parts of it already. As
        “So you’re living your virtual life the same way you’re living your physical life.” No longer just   a pretty simple example, consider how
        viewing the digital world from the outside, the Metaverse presents us with a virtual space   many aspects of our lives went online in
        that we, or our avatars at least, can interact with and explore.          2020 when the pandemic forced us all to
           And, perhaps most importantly for people like Zuckerberg, it’s a space where we can   stay indoors. We had birthdays and baby
        buy a range of virtual stuff that will enhance our experiences in this online world. In science   showers online, our pub quizzes went
        fiction, the Metaverse has typically been depicted as a place where people can go to escape   virtual and some of us even closed big
        the difficulties and troubles of the real world. Whether or not that’s how we engage with it,   business deals without ever meeting in
        remains to be seen.                                                       person the people we were working with.



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