Page 39 - EngineerIT July 2022

TECHNOLOGY AND INNOVATION

ICAPE introduces field application engineering

s technology develops and worldwide programmes of Webinars solutions for their PCB design,
manufacturing processes are and Tech-Days including various stack-ups, raw material choices,
Acontinually under review, new PCB-related topics, I will continuously signal integrity, special tolerances,
job designations are developed to develop and transfer technical or unusual applications in the final
meet the changing environment. knowledge to our customers and products. Involving ICAPE FAE from
ICAPE introduced an interesting internally to our employees. I manage the beginning of the project enables
new job designation, that of Field a strong team of experienced FAE and the customers to choose the right
Application Engineering (FAE) and Quality engineers. I am also in charge technology for the right application,
Quality Director. of our local Quality team who, in close which can help to save time and
As FAE & Quality Director, the cooperation with our team in China money and improve reliability.
appointee needs to monitor trends and our suppliers, constantly strives
in technology development and to optimise our customers’ quality FAE is a product support function
supplier availability. ICAPE appointed experience. FAE is a support function for sales
Erik Pedersen in this new and exciting “We offer a wide range of advanced and the customers. It facilitates the
position. PCB technologies like HDI, Flex, Rigid/ transfer of product knowledge and
Erik said he will be using his Flex, RF/HF, IC substrate, etc. During my special demands, from the customer
knowledge, combined with his 33 career, I have been working with, and throughout the organisation and
years’ experience, to co-create new have good experience with, most PCB suppliers. “We are in daily contact
technologies with customers and product types, in production, test and with the purchasing, sourcing, quality,
manage complex PCB projects. quality, pre-production engineering, engineering, and our suppliers in
He said that communication is PCB trading, Sales and FAE. I use this China, to safeguard the projects from
one of the cornerstones to improve experience to support and advise our the development stage to the final
customer relations. “With our customers to find the best possible product delivered to our customers.“

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