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TECHNOLOGY AND INNOVATION


        Datacentrix and Aircall team up to bring


        cloud-based voice technology to South Africa





             atacentrix has increased its focus on bringing cloud-based voice solutions to local
             businesses and recently qualified as a reseller partner for Aircall, the 100 percent
       Dcloud-based phone system and call centre software provider.
           Based in New York, Paris, Sydney, Berlin, London and Madrid, Aircall has a vision of
        making phone support as easy to manage as any other business workflow. It is accessible,
        transparent and collaborative, as well as being easy to set up, use and scale.
           Its steep growth trajectory has propelled Aircall to establish stronger partnerships and
        a global presence. Part of building this broader global ecosystem is a focus on South Africa,
        explains Jacob Westrum, strategic partner account manager at Aircall: “Datacentrix is a
        local telco partner with excellent growth potential, and while we have just started here on
        a reseller relationship, our partnership with Datacentrix has given new impetus and many
        positive signals of growth.”
           “In fact, the seriousness of Aircall’s buy-in to partner with Datacentrix goes right up to   Shawn Gradwell, solutions architect at
        our senior VP of partnerships, Matthieu Gombeaud, who gave the go ahead to fast-track the   eNetworks, a Datacentrix company
        focus on Datacentrix in alignment with the company.”
           “In its capacity as a strategic partner, Datacentrix will manage the entire customer   reporting and analytics features. Also, the
        journey, from the sales cycle to the post-sales relationship. As a well-established local   company is continually developing one-
        systems integrator, Datacentrix will become our local carrier for connectivity, as a trusted   click integrations with leading productivity
        SIP trunking provider. This will help South African customers to keep down costs, as all   and customer experience services
        telephony is carried over the network, allowing for more competitive call rates,” adds   enabling trends like machine learning,
        Westrum.                                                                  artificial intelligence, cloud-first and more,
           “There are many local businesses that could benefit from setting up a call centre,   perpetually reinventing and evolving
        but for the smaller company in particular, or a smaller customer-centric team within a   its system to truly transform human
        large organisation, this can be an expensive exercise,” explains Shawn Gradwell, solutions   conversations worldwide.”
        architect at eNetworks, a Datacentrix company. “This next-level technology provides a   “Voice is a powerful way for local
        cost effective solution, removing barriers to entry for organisations, allowing them to take   companies to communicate not only with
        advantage of a market-leading enterprise architecture that offers advanced analytics and   customers and prospects, but also staff,”
        one-click native integration into hundreds of business systems.           adds Gradwell. “An all-in-one cloud based
           “There are several factors that attracted us to Aircall’s offering,” he comments. “The fact   phone system will empower South African
        that it provides a flexible, scalable, completely cloud-based solution, with no requirement   businesses of any size – from three users
        for physical hardware, aligned itself well to Datacentrix’ hybrid IT positioning. It is also   to hundreds – to simplify their digital
        easily integrated with existing third party business tools and workflows such as CRM, ERP   transformation, boosting productivity
        and helpdesk solutions, as well as e-commerce platforms for example, providing powerful   through integration, enabling more.

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