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ICT

noisier as new energy sources and new energy loads are added. outside the vehicle. These are exciting
Lastly, let’s discuss clean energy. While fossil fuels will continue to supply a portion of new developments for the industry, ADI
the world’s energy needs, much of the growth going forward will be from clean energy. and the path to sustainability.
The ramp-up is happening at the global level and is driven not only by climate accords Our impact on the planet has never
but also by economics. Solar and wind are cheaper than oil, and EV consumers enjoy the been more important than it is today.
convenience and savings of paying for miles at the plug vs. paying at the petrol station. And our impact here at ADI is enabling us
However, clean energy sources operate intermittently and must be managed with to keep innovating ahead of the industry.
energy storage systems to provide a smooth supply into the grid. Though the market We are just at the beginning of making
for energy storage is much smaller than for EVs, energy storage systems are growing the world a more sustainable place, and
even faster than EV production and rely on precision BMS tailored to their specific use electrification with semi-conductors is
cases. This challenge presents significant opportunities for the precision and processing the key technology enabler to accelerate
technology developed by ADI. to a net zero future. n

Accelerating the future References
As we look to the future, we see that the carbon-saving impact of semi-conductors - “What is Sustainability?” UCLA.
creates pressure for the upstream supply chains to become more green over time. - “Gartner Says Worldwide Semiconductor
Getting to a truly zero carbon supply bill of materials is very difficult for semi-conductors. Revenue Grew 26% in 2021.” Gartner, Inc.,
However, there is a premium to be made for those who get there first. Today’s consumers April 2022.
pay more for green products, and semi-conductors are expected to follow suit. So, let’s - George Calhoun. “Which Companies
ask for it. When will we see a zero-carbon fabric or a zero-carbon package? Add the Most Value in the
And there are additional initiatives. For example, ADI is building on our industry- Semiconductor Industry? (Part 1).”
leading position in BMS and creating a major new initiative to enable a sustainable Forbes, September 2021.
battery. Working with partners, we are developing insights into the battery lifecycle to - Bill Gates. How to Avoid a Climate
detect anomalies, monitor battery health and assess value for second life applications Disaster. Alfred A. Knopf, February 2021.
- Peter Brown. “Semiconductor Spending
in Cars to Rise by 55.6% by 2026.”
Electronics360, September 2021.
- Fred Lambert. “Global Market Share
of Electric Cars More Than Doubled in
2021 as the EV Revolution Gains Steam.”
Electrek, February 2022.
- “How Supply-Chain Turmoil Is Remaking
the Car Industry.” The Economist, June
12, 2022.
- “Analog Devices Introduces Automotive
Industry’s First Wireless Battery
Management System for Electric Vehicles.”
Business Wire, September 2020.
- Key World Energy Statistics 2021”
International Energy Agency,
September 2021
- Analog Devices and Gridspertise Join
Forces to Advance Smart Grid Resiliency
and Electrification Worldwide.” Analog
Devices, Inc., March 2022

About Patrick Morgan
Dr. Patrick Morgan is the vice president and general manager of automotive at Analog Devices, a
leader in analog/mixed-signal ICs, software, and systems. He has more than 25 years of experience
successfully developing, growing and managing businesses in the automotive, consumer and
industrial markets. His prior experience includes NXP and Freescale Semi-conductor, where he
established and grew its position in advanced driver assistance systems (ADAS). Prior to Freescale,
Patrick was the vice president at Javelin Semiconductor, a power amplifier start-up company, leading
its growth from inception to successful acquisition by Avago in four years. Patrick also led wireless
products at Silicon Labs, growing from zero to $1B+ in mobile handsets in the early 2000s. He holds
seven patents and a Ph.D. in electrical engineering from Stanford University.

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