Page 16 - EngineerIT September 2022

ICT

Data centres, social media companies, connected device
manufacturers, cloud service providers and search engine giants
strive to achieve challenging sustainability goals. The five major
U.S. tech companies, affectionally known as FAANG, run hyper-
scale data centres – super-efficient information factories, each
with up to 2,5 million servers. For almost a decade, they’ve been
streamlining computing processes, switching to renewables,
and investigating better ways to cool their facilities. These data
juggernauts self-imposed a special responsibility to minimise
their usage of the planet’s resources.

Minimising the cost of power and small modules to provide them with new pathways toward
With the advent of 5G and the requirement for high data rate smaller and lighter 5G radios. ADI offers tailored solutions to
systems, the processing power of data centres is growing fit customer requirements while considering four vectors of
through the roof. Power can make up more than half of a typical intelligent power management, to achieve aggressive power-
data centre’s costs, with 30% to 40% of that figure attributed to saving goals.
building cooling systems. It makes sound financial and business Size matters equally in a sprawling data centre and on the top
sense to reduce power consumption when the bill for electric of a 5G radio mast. Smaller electronics circuits using less metal,
power and cooling the systems continues to be a significant part plastic and other resources help technology leaders attain their
of the operational expense. sustainability targets.
Inefficient power systems produce heat. Therefore, a more
efficient power system will require less energy to operate, less Smaller power circuits
space to devote to cooling systems, and less money devoted Server system form factors are standard throughout the industry.
to fans, heat sinks and other forms of thermal management. Increasing ASIC throughput performance requires significant
Reducing a data centre’s power consumption helps the increases in power. Given unchanging size constraints, can
communications businesses to operate more effectively and engineers increase throughput capacity (the processing of
sustainably. ADI’s technology can help make FAANG servers more information)?
efficient and use less power. The answer: ADI engineering makes this possible by providing
the highest power density solutions in the industry – adding
The four vectors of intelligent power management value with advanced integration and proprietary magnetics,
Communications companies powering extremely high current delivering more power at greater efficiency and in less space.
devices no longer rely on reaching power-saving targets with Essentially, through ADI innovation, more computing capacity
off-the-shelf components. They leverage breakthrough materials can be packed into the same volume.

Innovations in power follow four vectors.

EngineerIT | September 2022 | 14