Page 12 - Issue 2 2023

MOBILE APPLICATION

On the opposite end of the spectrum, what happens if too many people start using The recurring billing such an agreement
your app? What if it takes off faster than you could ever expect? You could be stuck carries brings with it more than just
supporting hundreds of thousands of users. Are you prepared for that? The benefit of support. It offers a guarantee that
accommodating rapid growth will more than make up for the cost of ongoing support. the app is always relevant, up-to-
However, the biggest hidden risk lies in the propensity to outsource mobile date, secure, and meets the needs
development to the wrong company. You have to be very careful who you get into bed of customers. It is also worthwhile
with when it comes to this, and make sure your contract accounts for things like who spreading the development risk by
is responsible for the management of the app, what management entails, and what ensuring that you pay your mobile app
updates will need to be done in the future. The fact is, most businesses can’t afford to development partner over the three or
develop their mobile apps in-house. As result, they must turn to outside help – which five year contractual period rather than
adds a layer of risk to the project. 80% of the cost upfront or prior to going
live with your mobile app.
Choosing the right partner A mobile app is only as good as its
So, how can you avoid choosing the wrong development partner? While there’s users say it is, and companies that fall
no single answer that applies to every situation, here’s one rule of thumb: avoid into the trap of a “free” app too often
outsourcing for “free”. fall into the trap of buying something
This can be one of the nastiest traps of mobile app development. These types that never gets used. A project of this
of projects almost invariably encounter delays, hidden costs and lapses in quality. kind may only cost them a relatively
Occasionally, they’re forced to scrap everything that has been done and start all over, or small upfront fee, but it ends up costing
have it replaced with a competitive product that actually works, just like in the case of them far more in the long run. The
the JRA app. biggest cost, in fact, is the loss of the
A reputable partner that provides ongoing support can mitigate all of these risks. good opinion of their customers.

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Tarryn Bester

Cell: 072 265 6579
Email: tarrynb@eiapublishing.co.za

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Email: marky@nowmedia.co.za

www.engineerit.co.za

12 | EngineerIT Issue 2 | 2023 SUBSCRIBE FREE