Page 14 - Cornwall Issue 4 2025

ENTREPRENEURS

experiences in ways that appeal to a
broader and more diverse audience. This
is especially valuable in areas such as
marketing, branding and event planning.

“The use of social media influencers,
immersive virtual reality tours and
sustainability-driven brand narratives
are often pioneered by young minds who
understand contemporary consumer
behaviour, and their innovative ideas
attract a younger customer base seeking
personalised experiences,” says Hill.
In addition, the energy and enthusiasm
of youth infuse vitality into the hospitality
workplace. Their passion for learning,
willingness to work flexible hours and
openness to cross-cultural experiences
make them ideal candidates for roles
that demand adaptability and inter-
personal skills. Whether as front
desk staff, event coordinators or
digital marketing specialists, young
professionals often serve as the face of
the brand, delivering memorable guest
interactions that drive customer loyalty.

Youth-driven initiatives often lead to
more eco-conscious practices, diversity
in hiring, and community engagement
programmes. These values not only align
with global trends but also appeal to
ethically minded consumers.
“The role of youth in the hospitality
industry is both impactful and
indispensable. By bringing energy,
innovation, and a deep understanding
of technology, young professionals are
not only enhancing guest experiences
but also steering the industry toward a
more sustainable and inclusive future.
Investing in youth through training,
mentorship and leadership opportunities
will ensure the continued growth and
relevance of hospitality in an increasingly
interconnected world,” concludes Hill.

IIEHSM currently offers the following
courses: IIEHSM Bachelor of Service
Management; IIEHSM Advanced
Certificate in Hospitality Management;
IIEHSM Bachelor of Hospitality
Management; IIEHSM Higher
Certificate in Hospitality Management;
IIEHSM Higher Certificate in Service
Management; IIEHSM Advanced Diploma
in Hospitality Leadership; IIEHSM Higher
Certificate in Event Management; IIEHSM
Higher Certificate in Travel.
Campuses are located in Rosebank,
Johannesburg and Newlands, Cape Town.

INFORMATION AND PHOTOS
SUPPLIED BY THE IIEHSM. FOR
MORE INFORMATION VISIT
WWW.IIEHSM.COM
12 Cornwall View • Issue 4 2025