Page 25 - Dainfern Precinct Living issue 7 2022

Business

Automating both

your back office

and front office

ensures efficiency,

productivity and

24/7/365 operational

Image: Jason Blackeye
capabilities

usinesses of tomorrow are
the ones that can successfully
transition from ‘things and Image: Catherine Merlin
Bpeople’ to ‘technology and
networks’. This is evident in the recent
proliferation of the adjective ‘Digital’ in
most C-suite titles and businesses either
being ‘born-in-the-cloud’ or traditional
businesses undergoing some form of
digital transformation.
However, there is no consensus
as to what ‘going digital’ actually
means. To some executives, it is the
deployment of technology in their
current business – also called business
process optimisation (BPO). To others, it
is about a whole new way of engaging
with customers, also called the
digital customer experience. Then for
others, it’s about an entire new way of
conducting business – the exponential
digital business mind-set.
One would presume that the various
definitions depend on the individual
business circumstances including
competition, cost pressures, customer
expectations, industry disruptions and
regulations. But FIRtech CEO, Ugan
Maistry, says whilst none of these
definitions are incorrect, every digital
transformation journey needs to be
guided by strategy, a business model
that supports that strategy, enablers
that are needed to execute the business
model, and the orchestration of
FIRtech CEO, Ugan Maistry
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