Page 32 - Dainfern Precinct Living Issue 6 July 2024

BUSINESS
Initiative

connect to? Why should you try to this exercise, it is crucial that you meet and try to uncover ways you can
reconnect with past connections? research them thoroughly, so that support them.
Well, as you have a history with these you can ensure that they are in a
people, connecting with them will situation which is relevant to yours. As you implement these new
be far easier, as you have a shared strategies, you will gradually begin
background. Start by sending them an email to see the benefits of engaging
outlining something specific you once in meaningful networking. Your
Action Idea: To start the ball rolling, had in common. When you receive networking efforts will gradually
explore your CRM system and a positive response, invite them to become more and more productive
identify past customers or customers connect further via telephone, so and you will realise that it is truly a
who you were not successful that you can catch up. Once you huge waste of your time and effort
with in the past. Use LinkedIn have identified an opportunity for to continue attending ineffective
where possible and examine past developing a mutually beneficial and inefficient networking
correspondence. When conducting relationship with them, arrange to events.

HOW TO COST-EFFECTIVELY HOST YOUR OWN EVENTS

There are a few ways that you can use to reduce the costs For example: I host events with local CRM suppliers and sales
associated with hosting your own events. people placement companies. They both get to meet with
prospective clients, who will either use their CRM services or
1. You could look to host events with other players in your use them to source new sales staff. I also benefit, in that I get
market, who have similar clients, but who are not your to meet with the same clients, where I get to promote my sales
training.
competitors.
2. You could combine a customer appreciation event with a Action Idea: Think for a moment, who could you approach
that has a similar customer profile to your own, but who is
networking event. not a direct competitor of yours? Now figure out how you can
3. You could combine one of your customer appreciation encourage them to co-host a networking event with you - one
where you get to meet with your perfect prospects and one
events with one of your strategic partner’s events. where you get to enhance relationships with your strategic
partners.

30 DPL issue 6 2024