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Motoring
THE SAGMJ CAR OF THE YEAR
2021 WINNERS
BY ALAN ROSENMEYER
The First-Place Overall Winner of the 2021 South African
Car of the Year competition is the Peugeot 2008.
he South African Car of the Year (COTY) trophy, great honour to be part of the esteemed team.
awarded since 1986, is the country’s most highly Ongoing liaison with manufacturers and keeping up with
Trespected and sought-after motoring accolade. While worldwide trends has resulted in the constant updating of
the competition has evolved over the years, (categories judging criteria and the creation of numerous categories as
were introduced recently), one thing has remained true well as a public vote for the Motor Enthusiasts’ Choice and the
to the contest - it celebrates and rewards automotive Jurors’ Excellence Award.
excellence based on judging and voting by a jury who are The COTY scoring process is so much more than just juror
members of the SA Guild of Mobility Journalists (SAGMJ). scoring. Once our expert panel concluded scoring, the
This year was my first as a trainee juror on the panel and, automated scoring factors that cover sales performance,
although the traditional 2-day physical evaluation session segment share and value for money are applied. The
could not take place, the online scoring system that has automated scoring information was provided by Lightstone
been developed over the last few years enabled the contest Auto, which provides data-driven insight, online market
to go ahead. The scoring system was initially created to intelligence and new vehicle sales data to the South African
build up a database of vehicles tested, with their strengths automotive industry. The Jurors’ Excellence Award uses raw
and weaknesses - and then compare them to category scoring to reveal which vehicle received the highest scores
contenders. Election is by a vote of peers and I deem it a before automated factors were included.
Click here to see the Peugeot SA Team’s reaction to the win:
https://www.youtube.com/watch?v=FfsbWQX8o_8
16 • Issue 11 2021 • The Villager
