Page 18 - 1

MOTORING

CITROËN CELEBRATES

ITS CENTENARY ON THE

BRINK OF AN EXCITING

NEW DECADE

COMPILED BY BEV HERMANSON

Q &LWURsQ FRPPHPRUDWHG WKH
\HDU DQQLYHUVDU\ RI WKH ELUWK RI LWV
FKDULVPDWLF IRXQGHU $QGUp &LWURsQ DQG
LQ WKH EUDQG QRW RQO\ FHOHEUDWHG LWV
FHQWHQDU\ EXW KHUH LQ 6RXWK $IULFD ² WR
,WKH GHOLJKW RI &LWURsQ HQWKXVLDVWV ZH
FHOHEUDWHG WKH UHWXUQ RI &LWURsQ DIWHU LWV
GHSDUWXUH DW WKH HQG RI

:LWK W\SLFDO )UHQFK ÁDLU WKH WKUHH QHZ PRGHOV
launched last year already had heads turning
DQG VD\V *DU\ %DNRV 'HDOHU 3ULQFLSDO DW
3HXJHRW &LWURsQ )RXUZD\V VDOHV ZHUH VROLG
ULJKW WKURXJK WR WKH HQG RI WKH \HDU ´(YHQ DW
WKH VWDUW RI WKLV \HDU ZH·UH VHHLQJ WUDFWLRQ
DQG WKH EUDQG LV EHLQJ ZHOO DFFHSWHG E\ WKH
PDUNHW µ KH VD\V
ORIGINS
%RUQ LQ )UDQFH WR 'XWFK SDUHQWV LQ
$QGUp *XVWDY &LWURsQ IXOO\ HPEUDFHG WKH VSLULW
RI WKH VHFRQG LQGXVWULDO UHYROXWLRQ DOVR NQRZQ
DV WKH WHFKQRORJLFDO UHYROXWLRQ WKDW VSUHDG
WKURXJKRXW ZHVWHUQ (XURSH DQG WKH 8QLWHG
6WDWHV $IWHU JUDGXDWLQJ IURP WKH 3RO\WHFKQLF
6FKRRO DW WKH DJH RI KH VWDUWHG KLV ÀUVW
FRPSDQ\ DW WKH DJH RI DFKLHYLQJ LQVWDQW
VXFFHVV E\ H[SORLWLQJ D SDWHQW WKDW KH KDG
UHJLVWHUHG IRU JHDUV PDGH LQ WKH VKDSH RI
UDIWHUV ² WKH GRXEOH UDIWHU HPEOHP ZKLFK
EHFDPH WKH PDUN RI &LWURsQ KDV HQGXUHG VLQFH
WKHQ
%HIRUH WKH VWDUW RI WKH )LUVW :RUOG :DU $QGUp
&LWURsQ KDG DOUHDG\ EHFRPH LQWHUHVWHG LQ WKH
DXWRPRWLYH LQGXVWU\ DQG LQ DW WKH DJH
RI KH ZDV DSSRLQWHG &(2 RI WKH DXWRPRWLYH
ÀUP %LW 7KHQ GXULQJ WKH ZDU \HDUV ²
KH WRRN XS WKH FKDOOHQJH RI PDNLQJ
DPPXQLWLRQ IRU WKH )UHQFK DUP\ XVLQJ D
SUHGRPLQDQWO\ IHPDOH ODERXU IRUFH DQG UHÀQLQJ
WKH SURFHVVHV RI PDVV SURGXFWLRQ
$W WKH HQG RI WKH ZDU LQVSLUHG E\ WKH H[DPSOH
RI +HQU\ )RUG·V DXWRPRWLYH VXFFHVVHV LQ WKH
86 &LWURsQ GHFLGHG WR FRQYHUW WKH DPPXQLWLRQ
IDFLOLW\ LQWR DQ DXWRPRWLYH IDFWRU\ LQWURGXFLQJ
ÀUVW WKH &LWURsQ $ 7\SH DQG WKHQ WKH %
ROOR
IROORZHG E\ WKH &LWURsQ +3 7DSSLQJ LQWR WKH
SULQFLS
SULQFLSOHV RI PDVV PDQXIDFWXUH OHDUQW GXULQJ
WKH ZDU
WKH ZDU \HDUV &LWURsQ EXLOW WKH ÀUVW PDVV
SURG WLR
SURGXFWLRQ OLQH RI PRWRU YHKLFOHV RXWVLGH RI
16 .\DODPL (VWDWHV ‡ &211(&7 ‡ ,VVXH ‡