Page 16 - Kyalami Issue 1 2021

Kyalami Estates Corporate Brand Bible Design 26
3.0 Folder (Inner)
HOME FRONT
ESTATE NEWS
extremely powerful, and Kim hopes that we
will see a lot more boldness, akin to what we
saw in the ’80s, in 2021.

THE NEW WORLD OF WORK
In 2021 and beyond, a move towards self-
managed schedules, limited team meetings
and smaller offices makes it imperative that
we truly focus on the function we need
our spaces to fill, as well as the emotions
they induce. What is clear, is that people
are prioritising their happiness within a
space, and that casual, playful, and flexible
workspaces facilitate a sense of well-being,
creativity and therefore productivity. As we
go into 2021, comfort, happiness and fluidity
are set to be our guiding factors as the lines
between our homes and our offices blur.
RETHINKING OWNERSHIP
The new generation is not as materialistic as
the generations past and they are rethinking
ownership. Kim predicts that we are no
longer going to have a product-driven
Biophilia environment but rather a service-driven
one. This is likely to become evident when
from Europe in 2020. In general, designers MAXIMALISM it comes to design services, such as being
are incorporating imperfection into their Ironically, in 2020 we also saw the emergence able to rent furniture and rotate it out as
designs as they embrace the beauty of hand- of minimalism’s polar opposite, maximalism. the seasons and styles change, rather than
crafted items, and this new appreciation Constructed around a ‘more is more’ having to buy and keep pieces. It will also
of imperfection has resulted in more use mentality, this style uses every element of a be a way of embracing a more sustainable
of handmade ceramic tiles. One’s need space as an opportunity to make a statement, recycling perspective.
to connect on a human level with one’s grab our attention, and entertain our mind’s
imperfections is more important now than eye so that every room becomes an experience THE IMPORTANCE OF SILENCE
it has ever been, given the surge of artificial rather than just a room. It’s a powerful style, Another aspect of being in certain spaces
intelligence across industries. full of colour, pattern and boldness, and it is that one becomes very aware of noise,
is certainly interesting that we have seen given all the activity that happens within
NEW MINIMALISM the simultaneous emergence of both sides the context of the home. For example,
At the beginning of the lockdown in 2020, of the spectrum. Kim believes that this is understanding the impact of white noise
there was an intense decluttering process because, as individuals, we are becoming more in a work-from-home model and how it
many of us went through and our need to appreciative of our personal styles rather than affects one’s ability to work and relax. Even in
have less stuff and have more space in our simply following others’ choices. workspaces, as one becomes more mindful,
spaces introduced minimalism into our the need for silence will play more of a role in
everyday lives again. Organic, highly tactile COLOUR the way spaces are designed.
materials that encourage us to engage The importance of colour is hard to
more with specific objects in our homes understate. It will continue to play an Looking back, the trends that stand out for
made our spaces enriching environments important role as we become more mindful Kim in 2020 from a design perspective were
to be in. Minimalism is built on sustainable, of our colour selections. From very soft hues intertwined with our need to reconnect
intentional living and an emotional to create a sense of comfort and connection, with nature, and to find comfort, beauty and
relationship with the home. However, to very bright colours in modernism, and engagement in our homes and workspaces,
the new minimalism is not sparse like its playful living to create excitement. The beauty given that we spent the year disconnected
predecessor was. It’s rather about reducing of bright reds combined with vibrant blues from each other and the world.
the number of material things down to harnesses the power of contrast to create
what is really needed. Where classical impact. By mixing and matching objects from As we launch into an uncertain 2021, our
minimalism was about the absence of various decades, the impact is reminiscent of spaces will need to be designed to provide
things, new minimalism is about choosing art deco trends and style. The use of colour us with many different sensations, such as
what to retain in a space which speaks to will be about creating those experiences relaxation, invigoration and connection,
how important mindfulness is in this new and being very specific about how one adds while providing multi-faceted functionality
style. colour into the spaces. As a medium, colour is at the same time.

Metalics Patterned tiles The New World of Work
For more about Kim Williams and to sign-up for her blog visit www.kimwilliams.co.za.
Follow Kim on Facebook and Instagram @kim_williams_design.

14 Kyalami Estates • CONNECT • Issue 1 • 2021