Page 44 - Kyalami Issue 3 2025

Kyalami Estates Corporate Brand Bible Design 26
3.0 Folder (Inner)
ENTREPRENEURS

experiences in ways that appeal to a
broader and more diverse audience. This
is especially valuable in areas such as
marketing, branding and event planning.

“The use of social media influencers,
immersive virtual reality tours and
sustainability-driven brand narratives
are often pioneered by young minds who
understand contemporary consumer
behaviour, and their innovative ideas
attract a younger customer base seeking
personalised experiences,” says Hill.

In addition, the energy and enthusiasm
of youth infuse vitality into the hospitality
workplace. Their passion for learning,
willingness to work flexible hours and
openness to cross-cultural experiences
make them ideal candidates for roles
that demand adaptability and inter-
personal skills. Whether as front
desk staff, event coordinators or
digital marketing specialists, young
professionals often serve as the face of
the brand, delivering memorable guest
interactions that drive customer loyalty.

Youth-driven initiatives often lead to
more eco-conscious practices, diversity
in hiring, and community engagement
programmes. These values not only align
with global trends but also appeal to
ethically minded consumers.

“The role of youth in the hospitality
industry is both impactful and
indispensable. By bringing energy, www.crawfordinternational.co.za
innovation, and a deep understanding
of technology, young professionals are
not only enhancing guest experiences Preparing students for life beyond the classroom.
but also steering the industry toward a
more sustainable and inclusive future.
Investing in youth through training, At Crawford International, we are Flexible timetabling allows students
mentorship and leadership opportunities
will ensure the continued growth and committed to shaping well-rounded to explore a wide range of subjects,
relevance of hospitality in an increasingly students who excel academically and tailored to their interests.
interconnected world,” concludes Hill.
grow in a diverse, inclusive
IIEHSM currently offers the following Crawford students are encouraged
courses: IIEHSM Bachelor of Service community.
Management; IIEHSM Advanced to pursue their passions and
Certificate in Hospitality Management; Our approach goes beyond the
IIEHSM Bachelor of Hospitality develop the confidence to lead and
Management; IIEHSM Higher classroom, with a strong emphasis take on global challenges.
Certificate in Hospitality Management;
IIEHSM Higher Certificate in Service on leadership and communication,
Management; IIEHSM Advanced Diploma while developing the skills needed to Crawford International - Building
in Hospitality Leadership; IIEHSM Higher
Certificate in Event Management; IIEHSM navigate a rapidly changing world. Global Leaders.
Higher Certificate in Travel.

Campuses are located in Rosebank, Our highly qualified teachers provide Book your personalised
Johannesburg and Newlands, Cape Town. personalised learning, while AI-driven
support in subjects like Maths and tour today.
INFORMATION AND PHOTOS
SUPPLIED BY THE IIEHSM. FOR Science ensures every student
MORE INFORMATION VISIT reaches their full potential.
WWW.IIEHSM.COM

42 Kyalami Estates • CONNECT • Issue 3 • 2025