Page 8 - Landscape SA 98

ADVERTORIAL

THE CUSTOMER IS KING

At the heart of every
successful business are
happy customers. Every-
one knows this, but as
we start a new year, it
is important to remind
ourselves of this reality,
and to revisit who our
customers are and how
their needs might have
changed and evolved over
the past year.

At EcoBuz, we have identified two 2.New gardeners are everywhere! Since
fter 2020, this exercise presents distinct customer channels and the hard lockdown with record sales,
a challenge of note. The ‘new trends: particularly in the ‘grow your own’ and
Anormal’ is a term being hashed out edible spaces, we have a large new
by everyone, around every boardroom 1.Passionate gardeners like to make customer base which is eager to learn,
and on every customer shelf. How have informed choices. They are eager to be grow and consume. EcoBuz talks to these
your customers changed since Covid-19? ‘on trend’ and up to date with the latest consumers with different messages:
How are you changing to meet their new developments, plant releases and new • Biologicals won’t burn or damage your
expectations? practices. Biological solutions and the plants = stress free gardening
EcoBuz product range talks directly to • You can’t ‘over apply’
Covid has undoubtedly reinforced the these consumers, ticking all the right • Safe for people and pets
value of health and wellness. A slower boxes: • Treat today, eat today
pace, greater appreciation for the ‘small • New, innovative and effective (Backed
things’ and a reconnection with nature has by Science, Loved by Nature) EcoBuz aims to make healthy gardens
become evident. As a result, consumers • No residues, no withholding periods easy. Our three gardening programs are
are actively changing their buying habits, (treat today, eat today) as easy as 1, 2, 3. Contact us today to learn
asking more questions and becoming • Non harmful to beneficial insects more. LSA
more eco-aware. • Understand that strong healthy plants
start with strong healthy roots
• Works with nature rather than against it. www.facebook.com/EcoBuzSA
www.ecobuz.co.za

The EcoBuz Approach
EcoBuz has identified three primary steps to guide and steer growers, landscapers and home gardeners in their journey
to sustainable gardening.

1. Root Health 2. Bloomin’ Good 3. Treat Today, Eat Today

Plant nutrition starts with the soil; a healthy, Healthy plants produce stronger, brighter The EcoBuz Protect Range offers three
living eco-system is the essential foundation blooms or in the case of edibles, tastier, biological solutions for safe, effective pest
of growth. ‘Building soil’ needs to become the nutritious fruits. Maintaining plant health and disease control. The ‘active ingredients’
new lifestyle trend. Step one in the EcoBuz is effective and easy with EcoBuz MultiGro in our solutions consist of beneficial
programme consists of three products: to – an ‘all in one’ vitality tonic. microbes (fungi or bacteria) which have no
promote soil health and enhance early plant impact on beneficial insects, no residues
and root growth whilst protecting against root For use on seedlings, edibles, containers, and are suitable to ‘treat today, eat today’
diseases. perennials, trees and indoor plants.
For use at all new plantings and transplanting –
seedlings, edibles, containers, perennials, trees.

6 Landscape SA • Issue 98 2021