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BRANDING FEATURE

WORX BRAND: HOT PROPERTY

FOR BRANDROID

Brandroid (PTY) lTD has been awarded the WORX distribution for South Africa,
said to be the most innovative and popular power and garden tool brand to be

introduced in the country in the last decade.

ORX showcases a highly
impressive and unique range of
Wpower tools and outdoor power
equipment, and the WORX POWERSHARE
battery platform is unrivalled in
technology and ease of use. One battery
fits the full range of 20V, 40V and 80V
garden and power tools.
“The WORX brand will fit perfectly into
Brandroid’s stable of high quality brands,”
said Positec SA’s general manager Greg
de Villiers, manufacturers of the WORX
brand. “We searched diligently for the
right partner and Brandroid ticked all
the boxes. We look forward to a long and
successful partnership,” said de Villiers.
WORX had a highly successful launch
and introduction into South Africa,
offering an impressive range of new,
innovative and technically advanced
power and garden tools. Due to great
distribution and excellent marketing
efforts, WORX has achieved good brand
awareness in a very short space of time.
“It was a no-brainer for us to partner
with the WORX brand,” said Dean Lotter,
MD and co-founder of Brandroid. WORX
innovates and creates tools that bring
exceptional value to users and this aligns
perfectly with who we are. We always
want to do things in innovative ways that
bring value to our partners and end users. about Brandroid
WORX is not just another power tool Brandroid focuses on great brands, some in-house and
brand. It showcases an incredible quality others where we have been selected as a specialised
to cost ratio, meaningful tool creation, a distribution partner based on our history of doing
long pipeline of R & D, and ownership that premium tool brands the justice they deserve. Being an
isn’t here to be another ‘me too’ brand. exceptional business is not just about selling products;
The rate at which the global market is like all remarkable businesses, it is about always having
enjoying the WORX proposition gets us our customers’ best interests at heart. With more than
super excited.” 100 years of combined team experience in premium
“We are out to bring WORX to the tool marketing and distribution, we exist to turn our
market aggressively through a well- experience and passion for our brands into exceptional
equipped and excited retail network. value for our customers. We value our partnerships as it
Today, retailers and end users are spoilt for is with our partners that we can bring WORX to market
choice with new and established power in a way that ensures everyone wins. We are looking for
tool brands. They need something special WORX partners/dealers who value the brand, who are in Left to right: Errol Martin, sales director
and we believe we’ve got the perfect for the exciting journey and who appreciate great service. and Dean Lotter, managing director.
solution. We have no doubt that WORX as
a product is going to blow the industry’s
socks off with its innovation and quality; it Agents Brandroid (Pty) ltd contact Dean at dean@brandroid.co.za, call
is already doing so, scooping up a variety 010 824 4420 or 060 985 6257 or info@worxsa.co.za
of awards internationally,” said Lotter. Trade inquiries welcome.
Brandroid directors Dean Lotter and
Errol Martin have vast experience and BraNdrOid (PTY) LTd
expertise in the power tool and general Contact Dean Lotter on 060 985 6257 or email dean@brandroid.co.za
industry, having worked with leading https://worxSA.co.za
international brands in the past. Trade inquiries welcome n

Landscape SA • Issue 122 2023 19