Page 34 - Intra Muros March Issue 2025

Colour Trends

Colour is the first feature we notice on an

object or space.

his first perception leads us to conclude whether we like what Colours in the red area of the colour
we see. Colour is important, more so than we generally realise. spectrum are known as warm colours and
TResearch has shown that a purchase decision is based up to 90% include red, orange and yellow. These
purely on what colour a product has. Therefore, it is fundamental for warm colours evoke emotions ranging
manufacturers and producers to be able to decide exactly the right colour, from feelings of warmth and comfort to
at the right time. feelings of anger and hostility.

Colour trends are psychology; it is all about understanding which colours Colours on the blue side of the spectrum
are important and make us feel happy, meaningful and functional. It is are known as cool colours and include
fundamental to understand what is happening in our society and how blue, purple and green. These colours are
these happenings and events affect us. This means both which colours are often described as calm, but can also call
popular and which moods dominate use. to mind feelings of sadness or indifference.

The scientific exploration of colour psychology is relatively new, but people Certain colours have been associated
have long been interested in the nature and impact of colour. Colours were with physiological changes, including
often used in ancient cultures to treat different conditions and influence increased blood pressure, metabolism, and
emotions. They also played a role in various spiritual practices. eyestrain.

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