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tiKtoK

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T F
Y IN CA
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LU XURY IN CAT FOOD – paRents beWaRe
By Nicoleen Davies, Director Life Talk Forum

TikTok, the latest craze, is

used by nearly one billion

users and is more viral than

YouTube and Instagram.

t ikTok is a free app that allows users to

express their creativity and imaginations in

short video-sharing format. It started off as
a simple lip-syncing app but has evolved to
allow users to create and share their videos, featuring
any musical genre within various video categories
such as DIY, sport, food, comedy, dance, animals –
just about anything. According to TikTok, “It’s raw,
real, and without boundaries . . . It’s from the gut,
‘come as you are’ storytelling told in 15 seconds.”

You can add music, or no music, sound effects,
BON APPÉTIT cat food is a gourmet meal filters, trim, cut, add emoji’s, merge – just about

created with the essence of decadence. anything you can think of. The result is that TikTok
The range features mousse and paté with influencers are creating videos about everything,

irresistible flavour options. True mealtime from politics through to childhood stories.
indulgence to make your cat whisper “meow”.

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