Page 13 - Waterfall City Issue 12 2022

because it is a new build, which not estates, we incorporated a few in our What’s the hardest part of
only looks great but is the first net-zero previous video, so this time we chose this process?
building in the City. to highlight different ones. It was Definitely postproduction! Our first
also essential to have a balance and draft was terrible as we tried to fit
How did you make your diversity between the various types of too much in, so we needed to take
video stand out? accommodation available in Waterfall a step back. By draft four however,
We created the video using different City. we were getting somewhere, and
chapters aligned with Waterfall City’s the client was on board. We are now
four new cornerstones: Connection, What were your favourite on draft 11 (laughs). But it’s done.
Commerce, Care and Community. Each things to shoot? It’s fast-paced, it’s modern, and it
chapter has its own music and style. The best stuff always comes out has a distinct African flair. The close
when you have some kind of human collaboration with the Waterfall City
How did you incorporate all interaction. For the buildings, we had team made this video turn out better
the shopping centres and to treat them like art and try to find the than we could have dreamed. The
estates? best angles from the ground and the client pushed to get the best product.
Unfortunately, we couldn’t feature air. We also enjoyed visiting Reddam And I think we delivered.
everyone as the video is only a House Waterfall school. Although
couple of minutes long. We wanted they only feature in three shots, they Check out our new video at
to showcase some big guys (like took so much time out of their day to
Mall of Africa) and some small (like help us get the best shots. We really https://waterfallcity.co.za
Polofields Crossing). Regarding the appreciated that!

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