Page 20 - Waterfall_Issue 6_2022

Waterfall News

ARC DEMOCRATISES

BEAUTY AT THE MALL

OF AFRICA

L uxury beauty destination, ARC,

has proudly opened the doors
to their sixth bricks and mortar
store, at the Mall of Africa in
the heart of Waterfall. The dedicated
beauty store is an impressive 500m²
of the best in luxury makeup and
skincare, with an area allocated
to special fragrance collections.

The store is filled, floor-to-ceiling,
with over 100 brands, including
global favourites Chanel, Dior, La Mer,
Dermalogica, Benefit, Fenty Beauty
and Guerlain. Leading the way for
local love are brands like Skoon,
Lelive and Skin Creamery, to name a
few. Most noteworthy is the growing
list of exclusive brands, like recently
launched Huda Beauty, Wishful
Skincare and Kayali fragrances. In
addition, look out for cult-followed
favourites like Foreo, Beauty Blender
and special collectable fragrance
brands Killian, Memo, the Roberto
Cavalli Collection and the Van
Cleef and Arpels collections.

“As a brand created to democratise
beauty, we are thrilled to bring ARC
and the world’s best luxury brands
to the Mall of Africa. We’re offering
our community a truly unique
experience and a world of beauty
that is demystified, accessible,
available, and inclusive. ARC is a
first of its kind, and as we continue
to expand, we hope that you’ll
immerse yourself in our modern,
energy-fuelled and beautifully
designed store and join us for the
incredible interactive experiences,”
says Marketing Executive, Kelly Fung.

The store takes the old-school
beauty counter approach and turns
it on its head. While you won’t see

18 Waterfall Issue 6 2022