Page 21 - Waterfall_Issue 6_2022
P. 21
your typical beauty consultant
from the department store era,
they offer exceptional service
and expertise from their team of
architects, including makeup artists,
skin specialists, and fragrance
consultants, who are on hand
to help you. Customers can look
forward to dedicated areas within
the space for all your self-care needs.
Browse the extensive collection of
skincare products in The Sanctuary,
which offers a welcoming space
for guests to find and develop
their unique skincare routine. The
championing of individuality and
self-expression is at its core.
Get creative at The Lab, an
interactive space for testing
newly-launched products; hosting
expert-led masterclasses; or
perfecting your new look.
After launching its e-commerce
store in April 2021, the one-year-old
brand continues to stay ahead of the
curve, kick-starting its sustainability
mission Doing Beauty Better to
achieve an ambitious goal of net-zero
waste. To start, ARC takes a different
approach to packaging; rather
than asking customers to purchase
shopping bags, they’re donating R5
to local environmental organisation
Greenpop on your behalf if you
don’t take one of their locally-made
100% recycled and reusable bags.
Bold enough to launch during
COVID-19, ARC reinforces the
brand’s commitment to responsibly
delivering the beauty of tomorrow
today. By implementing health and
safety measures, ARC ensures the
store is a trusted place for customers
to shop while the world continues
to overcome the pandemic.
www.arcstore.co.za
IG: @arcstoreofficial
FB: @ARCstoresa
TW: @ARCstore_sa
Waterfall Issue 6 2022 19