Page 21 - Waterfall_Issue 6_2022
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your typical beauty consultant
                                                                                from the department store era,
                                                                                they offer exceptional service
                                                                                and expertise from their team of
                                                                                architects, including makeup artists,
                                                                                skin specialists, and fragrance
                                                                                consultants, who are on hand
                                                                                to help you. Customers can look
                                                                                forward to dedicated areas within
                                                                                the space for all your self-care needs.
                                                                                Browse the extensive collection of
                                                                                skincare products in The Sanctuary,
                                                                                which offers a welcoming space
                                                                                for guests to find and develop
                                                                                their unique skincare routine. The
                                                                                championing of individuality and
                                                                                self-expression is at its core.

                                                                                Get creative at The Lab, an
                                                                                interactive space for testing
                                                                                newly-launched products; hosting
                                                                                expert-led masterclasses; or
                                                                                perfecting your new look.

                                                                                After launching its e-commerce
                                                                                store in April 2021, the one-year-old
                                                                                brand continues to stay ahead of the
                                                                                curve, kick-starting its sustainability
                                                                                mission Doing Beauty Better to
                                                                                achieve an ambitious goal of net-zero
                                                                                waste. To start, ARC takes a different
                                                                                approach to packaging; rather
                                                                                than asking customers to purchase
                                                                                shopping bags, they’re donating R5
                                                                                to local environmental organisation
                                                                                Greenpop on your behalf if you
                                                                                don’t take one of their locally-made
                                                                                100% recycled and reusable bags.

                                                                                Bold enough to launch during
                                                                                COVID-19, ARC reinforces the
                                                                                brand’s commitment to responsibly
                                                                                delivering the beauty of tomorrow
                                                                                today. By implementing health and
                                                                                safety measures, ARC ensures the
                                                                                store is a trusted place for customers
                                                                                to shop while the world continues
                                                                                to overcome the pandemic.


                                                                                www.arcstore.co.za
                                                                                IG: @arcstoreofficial
                                                                                FB: @ARCstoresa
                                                                                TW: @ARCstore_sa


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