Page 22 - Waterfall City_Issue 10_2022
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        RUNWAY READY?






        SA Fashion Week’s Autumn/Winter 2023 Designer Collections

        come to Mall of Africa in October

        T      wenty-seven designers will   coalescing into a vibrant ethos with   it’s about more than clothing. “Fashion

               launch their new collections
                                                                                becomes the attitude the collective
                                            immense marketability.
               on the runway in Mall of
                                                                                wears,” says Maisha Mamabolo, Brand
               Africa’s parkade G5 (entrance
        24), from 20 to 22 October 2022,    The commercial support received by   Manager of Cruz Vodka.
                                            trendsetting brands, such as mobile
        while forty will exhibit at the trade   phone Oppo, Cruz Vodka and Mall of   Booyzen adds that SAFW will again
        show on 23 and 24 October 2022      Africa, that have the vision to associate   be a hybrid event combining runway
        in the Crystal Court. With this year   with this emerging fashion identity, is   shows at Mall of Africa with an online
        marking 41 seasons since the        essential to maintaining momentum.  release. “We are ever grateful for
        inception of SAFW in 1997, director                                     the recognition and support of our
        Lucilla Booyzen says, “We remain    Leemisa Tsolo, head of Asset and    partners that make this showcase
        committed to the business of fashion,   Property Management - Retail of   possible. They are:
        to marketing and supporting our     Attacq Ltd, the co-owners of Mall   •  Mall of Africa, the official home of
        designer entrepreneurs, creatively and   of Africa, believes the association   SAFW;
        commercially, and most importantly,   with SAFW is one of the reasons why   •  Cruz Vodka, the official beverage
        to providing a platform, which gives   young South Africans have voted   partner and launch party sponsor;
        the visibility required to access the   Mall of Africa as the Coolest Mall for   •  Mobile phone maker Oppo whose
        local and global fashion industry.”  five consecutive years in the Sunday   Reno 8 will take visual content-
                                            Times Generation Next Awards. “This   making to a new height;
        According to Booyzen, many of the   generation resonates with our vision   •  Carlton Hair who sets the hair trends
        distinctive tropes that have emerged   of associating with these creative   in South Africa;
        within the local fashion culture – a   entrepreneurs who are in effect   •  MAC for giving us the next season’s
        fascination with re-imagining our   enhancing South Africa’s contribution   beauty looks.”
        unique cultural references in a modern   to the world of fashion.”
        way; a commitment to slow and                                           info@safashionweek.co.za
        sustainable fashion; as well as gender   Cruz Vodka, too, believes that fashion   www.safashionweek.co.za
        and body inclusivity – are increasingly   reflects the culture of a country and that   @safashionweek


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