Page 27 - Waterfall City_Issue 10_2022

A WORLD OF

FUN & COLOUR

Are you ready to enter a world

bursting with excitement?

T hen you won’t have to wait, as

the exciting LEGO® Certified
Store is now open in Mall
of Africa in Waterfall City.

In 2018, the Great Yellow Brick (Pty)
Ltd opened the first South African
LEGO® Certified Store in Sandton City,
Johannesburg. This flagship store was
also the first LEGO® Certified Store
on the entire African continent. Since
then, they have expanded to open
branches in Pretoria, Cape Town and
Durban.

The Mall of Africa store is the fifth
physical location and it certainly
promises loads of fun. In addition,
the new store brings LEGO’s new
conceptual ‘Store of the Future’
design to South Africa.

The stores were first unveiled at
the beginning of the year in New
York City and Barcelona, and later in
Chengdu, China. LEGO worked with Every LEGO® Certified Store offers so
a design company to ensure that much more than just a pure shopping
these stores appeal to both locals experience. With brand-new exclusive
and tourists, and that creativity and sets available nowhere else, super cool
imagination are at the forefront of LEGO versions of everyday items in the
the shopper experience. Iconic range and the opportunity to
build your very own LEGO Minifigure –
While LEGO® Certified Stores offer there’s fun in every corner of a LEGO®
an extensive online shopping Certified Store. From time to time, the Star Wars™ and Harry Potter™ or get
experience, the moments of joy and store will also display totally unique lost in challenging building projects
glee in-store can’t easily be replicated and custom-built sets never seen from the Technic or ICONS themes.
elsewhere. With its bright, fresh before.
feel and updated features, this new All shoppers are encouraged to interact
store will present a more unique Visitors to the new Mall of Africa store with the LEGO team and ask questions.
and innovative customer experience will discover an assortment of sets and They are ready to share the best of
compared to other locations in accessories to suit every budget. Kids what LEGO has to offer.
South Africa. Visitors, young and old can enjoy their favourite characters
alike, will be delighted by the many recreated in popular Disney™ and Shop No 1241
opportunities to discover, engage Super Heroes sets, while adults are 010 021 0775
and play with the brand they love. welcome to rebuild the rich worlds of mallofafrica@thebrick.co.za

Waterfall City Issue 10 2022 25