Page 12 - Waterfall City Special Edition 2022

Introducing the Waterfall City Brand

For years, Waterfall has been synonymous with residential Waterfall City is a place where you can integrate every aspect
excellence and has been extolled as the definitive lifestyle and of your life, as part of a flourishing community. It’s a place where
blue-chip business destination. It has been internationally the best of the business sector, residential estates and shopping
acclaimed as the world’s best mixed-use precinct and well- convenience are combined in close, walkable proximity. A place
recognised as the new economic hub of South Africa. When a where natural green spaces are merged with the city landscape
shining beacon emerges, however, there will always be those to encourage a healthy and active lifestyle. Here, state-of-the-art
wanting to bask in its light and this did indeed happen, with a technology and infrastructure generate clean energy, connect
number of enterprises and institutions adopting the Waterfall the city with the world and empower its citizens. Waterfall City
name to benefit from its positive brand associations. The time is a safe, world-class smart city where you don’t merely live, but
had come for Waterfall to consider rebranding as a way to truly where you can build a meaningful life in an inclusive community.
distinguish itself.
Waterfall City’s Cornerstones
Enter ‘Waterfall City’ The vision of Waterfall, now Waterfall City, has always been one
In South Africa, we’ve become accustomed to existing in a of community, sustainability and simplicity – creating inter-
compromised state, where one settles for less, due to a lack of connected spaces for living, business and leisure. It’s a place that
viable options or opportunities. But, in Waterfall City, there is utilises green building practices and offers excellent facilities and
no need to compromise. With the transition from Waterfall to the great outdoors.
Waterfall City in October 2022, we are now able to emphasise To crystallise the values and the vision, a set of cornerstones
the true purpose of the development, which is to bring people has been established to communicate Waterfall City’s true
together in a dynamic and vibrant urban environment that essence. These cornerstones are what exemplify the Waterfall City
offers an unsurpassed quality of life and meets the community’s experience and embody the identity of this lively and collaborative
personal and professional needs. community, reflecting the vibrancy of the African city it is.